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While traditional marketing methods and GTM (go-to-market) motions continue to be used, there’s a new strategy you can tap into — the branded podcast. Podcasts have a lot of upside for marketers. Let’s explore this trend in detail, from what a branded podcast is, to examples of how companies use them to connect with their audiences.
The best content to repurpose for social media is that which answers a question or delivers a tidbit that most people don’t know, including: How-to blog posts. Listicle blog posts. Podcast clips. A link to a blog post won’t get as much attention as a short video highlighting a key point from that post. FAQ answers.
First, they advised us to determine our goals, which can vary from developing brand awareness and promoting an event to building relationships and generating leads. Give them your print collateral to deliver directly to local businesses. The basics. Getting the word out – successful strategies. Pro tip: use YouTube as a search engine.
Give your best stuff away Yes, you read that right! He told me to give my best stuff away for free. At first, I was skeptical — wouldn’t that devalue my expertise? Today, we give away five of our books for free on our website, a practice that has been instrumental in building our brand and attracting clients.
I was out to raise my first seed money in my second startup of $500,000. If you want to understand the software trend that drove the creation of the seed-stage VC phenomenon I wrote about it that linked blog post but in short: cloud computing drove down the cost to create startups enabling a new category of investor. Startup Lessons'
When the first case of COVID-19 was diagnosed in the US in January of 2020, the situation demanded a rapid response. Give the ideas that already exist in your brain a chance to pinball around and connect in new ways. He was also a recent guest on the EO 360° podcast. Contributed to EO by B. Jeffrey Madoff. Creativity is a job.
When I first launched my podcast, The Fractional C-Suite Retreat, I had no idea what would come from it. The actual process of making a podcast is surprisingly straightforward. The three key ingredients: a computer to record the podcast, a good microphone to capture your voice, and a software program to edit your audio.
I certainly don’t plan on writing one—but in a way, I write a book’s worth of content every year on my blog/newsletter/Substack/whatever the kids are calling long form these days. Medium reports that the ideal read for a post is 7 minutes or 1600 words—which means that every chapter is really just 4-5 Medium/blog/long form newsletter posts.
CEOs may resonate with a higher-end content strategy such as white papers, books, or even a branded podcast. Smaller businesses may be attracted to blogs, social media posts, and email marketing. and more articles from the EO blog. It’s critical to set yourself apart from the competition.
But when my first article was published, I felt a huge rush of validation that maybe I do have something worth sharing. Where is your knowledge exceptional enough that you feel like you could give a speech on it? You could also podcast or participate in panels. Develop a website or blog to showcase your work. Pick a lane.
nCourage is often first investment that startups receive, which has led to other investors taking notice and following through with their investments. “We Through her upcoming podcast, Getting Rich Together, Syama aims to amplify the voices of female entrepreneurs, inspiring others to pursue their dreams fearlessly.
Despite having zero business background, I started my first company on April 16, 2017. For the first pattern, it’s important to realize that mindset creates 100 percent of a network or company’s success. Give to give to the people who get it Life and business are a journey. Get to give. Give to get.
For the first time in a long time, I had no clarity. We have a teammate in Barcelona and his situation gives us a glimpse into our future (they are still in lockdown at the time of this writing). Even though my company, Nicework, was reeling, the one piece of our strategy that survived the shutdown was the idea of strategic giving.
Whether you want to continue to post to it is up to you—but I always tell people that creating content should be an exercise in creating value for yourself first. The process of creating content should be at least be clarifying, inspiring or cathartic to you first before you expect it to generate a reaction in other people.
Kady was a recent Dare to Startup podcast guest where she discussed the various processes that go into running a successful startup, including how to handle e-mails, quarterly planning, team communication and more. If you aren’t embarrassed by your first iteration, you started too late. and more articles from the EO blog. .
Almost 10 years ago, I had my first experience with a professional Forum when I joined Entrepreneurs’ Organization. However, most Forum organizations train members to specifically avoid giving advice. He is also the host of The Elevate Podcast. Then, they explain the action taken in that situation, and the outcome.
That’s why I’m highlighting it first. None of them care if the attention you give to them pulls you away from your true purpose and real priorities. and more articles from the EO blog. . The post 5 proven skills for the new world appeared first on. Perhaps both. I expect this to be obvious. Think about it.
But embracing the idea that this might be a lot longer play is a necessary first step if you are going to help your team in committing to this way of working. For more recommendations on leading virtually, check out the original version of this article on my blog. It gives us something to aim at. Goals do this for us.
Initially, I thought this seemed counterproductive to getting things done, but I’ve come to appreciate the value of giving yourself this mental space and freeing your mind from any other active tasks. It’s really amazing what our minds can do when we give ourselves the time and space to think proactively and not reactively.
Yesterday, First Round had its annual CEO Summit. When you're doing RSVPs, use a tool like Eventbrite that allows you to collect more information from each attendee--like what languages they develop in, how many years experience they have, current company, LinkedIn, blog, Twitter, etc. The Meetup Ground War.
Contributed by Evan Horowitz, an EO Los Angeles member and a recent guest on EO Wonder podcast. In fact, TikTok was the most downloaded and highest grossing non-game app globally in the first half of 2021. First, TikTok’s algorithm boosts the exposure of videos participating in what’s trending, giving you a boost in viewership.
Below are nine podcasts that will kickstart your knowledge to help you close more deals and work flawlessly with creative and sales teams. . Whether you’re a conversion veteran or a startup founder just learning the basics, download and subscribe to these sales and marketing podcasts today to boost your skills: 1. No problem.
She shares, “when COVID and the first round of lockdowns hit us, as a skin clinic, we were forced to close our doors. During the first month of COVID, we shared posts on our social media and website that resonated with what people were going through at that time. Among her key learnings are: Give them what they want. “We
If you read this blog often you'll know that I'm a huge fan of First Round Capital. One example is that they introduced a program where their founders can pool together shares from their company and exchange them for a small portfolio of other First Round Capital companies. I'm a huge fan of this innovation. and Half.com.
Build not a Company but a Family United Around Shared Values One of my first lessons in entrepreneurship was this. Give your workers room to stretch their mental muscles and work them out through on-the-job training (because families grow together). Go Mobile-First and Mobile-Fast Isn’t your business mobile yet? CEO Lesson #2.
On her podcast, Systems Simplified , Adi interviewed Camela Thompson , Marketing VP at Caliber Mind, who is an expert in systematizing vital sales and marketing functions, including client follow-up. However, most salespeople give up after one attempt to contact the potential customer. and more articles from the EO blog.
When ChatGPT first became available in November 2022, over one million people signed up for accounts. Even Bill Gates, who helped lead the personal computing revolution, published a widely-shared blog post comparing the latest developments in AI to the launch of the personal computer and the internet.
Contributed by Gino Wickman, a recent EO 360° podcast guest and the author of Traction and The EOS Life , as well as the creator of EOS (the Entrepreneurial Operating System), which more than 130,000 entrepreneurs use to run their companies. Being an entrepreneur gives you the freedom to do so. and more articles from the EO blog. .
He is also the host of The Elevate Podcast. It’s very difficult, if not impossible, to give full focus to work, family and scene at the same time. . The post How the Pick Two Rule helps entrepreneurs juggle priorities appeared first on THE BLOG.
Build not a Company but a Family United Around Shared Values One of my first lessons in entrepreneurship was this. Give your workers room to stretch their mental muscles and work them out through on-the-job training (because families grow together). Go Mobile-First and Mobile-Fast Isn’t your business mobile yet? CEO Lesson #2.
The records division would be included in the last batch to be migrated, to give ample time to convert all documents and processes to digital forms. He’s an EO speaker , a recent EO 360° podcast guest and author of Never Go With Your Gut (2019) , The Blindspots Between Us (2020) and The Truth Seeker’s Handbook (2017).
As the person giving the advice, doing a half-assed job of getting someone all the information they need is pretty unsatisfying—so that becomes a barrier to wanting to do it at all. At the same time, it's much more rewarding to share advice with someone who gives off the kind of signals that they're going to make the most of it.
Rob and I teach 10 powerful disciplines that help you to not only maximize your external impact on the world and give you unlimited energy but also create a foundation to make space and time in your life to go inside to that scary place (that we, the driven, avoid by distracting ourselves with our workaholic ways) and find inner peace.
They: Accept that time is a precious and fixed resource Know how to separate urgent from important Align their top priorities with their core purpose and or core values Don’t book 100% of their time; they value rest and relaxation Constantly look for things that they should stop doing Are selective about the people they give their energy to.
Build a content website or add a blog. I recall listening to a podcast years ago with the founders of a company called Eye Love. The podcast interview revealed how they used Facebook groups to grow their business from $80K to $500K in monthly revenue. Start a podcast. Using apps like Vyper.ai Image source: Instagram ).
As the host of EO’s Wonder podcast , Kalika interviewed Kara Goldin , author of Undaunted and founder and CEO of Hint , which creates nutritious products that help people live healthier lives. For example, when researching how to give Hint a shelf life without preservatives, people in the food category were more willing to share.
That’s precisely why organizations use email, social, video and, now, podcast content in their marketing efforts. Podcasts are a growing trend in content marketing. Podcasting brings your brand and your services to an engaged and growing audience. Or transcribe key details from the podcast into a blog.
And if you haven’t completed this step yet, do that first — it’s an important foundation. While there are hundreds of marketing channels, they each fall into seven broad categories: Your website and blog : Make the most of your website and blog by sharing educational, helpful, and/or entertaining content with your audience.
What gives the innovative camping app its edge, however, is the connections its team of ambassadors make with campers on the ground. She encourages entrepreneurs to consider the full user journey, from their first acquaintance with your brand to their continued use of your service or product.
Welcome to Startups Weekly, a fresh human-first take on this week’s startup news and trends. As always, you can support me by forwarding this newsletter to a friend or following me on Twitter or my blog. Listen to the podcast for our entire take – and why it may be a helpful data point for founders.
Over the past over 20 years, I've been blessed and honored to be featured in a variety of media, including Inc, NY Times, Wall Street Journal, Fox Business, Small Business Trends, and many other podcasts and publications. To help give them the insights and angles they need to share with their audiences. What are your story angles?
Volunteering is a great way to give back to your community and make a difference. Simon Rowell, the founder of the Innovation Liberation Front , speaks on this lesser-known benefit of volunteering in David Fastuca’s Passion Never Fails podcast. Listen in as Simon and David Fastuca discuss success, core values and giving back.
I described to Mike how research suggests one of the most important signs of being a strong leader is the ability to change your mind based on new evidence, giving examples such as Alan Mulally saving Ford Motor Company through repeated changes of course. If I had begun with this information, Mike might have perceived it as threatening.
This is where we need to talk about podcast marketing as an emerging trend that a lot of businesses are subscribing to. Podcast marketing is gaining immense popularity among marketers. You will be amused to know that almost 80 percent of Americans are quite familiar with the concept of podcasts. Insights Into Podcast Marketing.
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