This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Chris Dixon wrote a blog post last week titled, “ Techies and Normals &# in which he defined “Techies&# as people who are not just “early adopters&# but also have more of a geeky, technical, product bent. Anyway, Chris’s blog got me thinking about Techies and Normals. He is both. Kind of the obvious next step.
What we do know, however, is that it’s time to start planning your marketing goals for a brand-new year. Marketing is all about goals. Marketers who take time to write down their goals and objectives are more likely to turn them into reality. Your 2022 marketing goals. We don’t know, either! That’s what we’re here for!
A writer who wants to blog about culture. But if I’m so optimistic about the world of Creators, what’s going on with the startups formed over the last few years to help this market succeed – why are so many struggling? A singer who wants to sing. An animator who wants to draw.
The only thing that matters is getting to product-market fit Credits: Read on Since 2021, I have made it my goal to guide startups to a product market fit in a structured process. Experience with more than 12 startups is encouraging: the approach saves precious time, increases focus, and identifies problems with the market early.
I'd been working in email marketing for quite a while before I took on my first B2B campaign. What I didn't realize is that minor tweaks to generalized email marketing tactics aren't enough to create a successful B2B campaign.
Solution The Keep It Super Simple (KISS) Canvas lets innovators take an idea from concept through to product-market-fit. Once you’ve launched, it shows the path to product-market fit and adoption. Today I’m releasing version 7, which incorporates changes to help get your innovation adopted.
In this blog post, we’re not going to talk about different business models, seat-based VS usage volume pricing, or subscription VS pay-as-you-go. Your pricing should change over time to reflect new features, align better with your product value, serve new customer segments, etc. a great buy for the money?
But there's a big difference here: ChatGPT is an AI chatbot that's flexible enough to handle just about any task you throw at it, while Jasper is a specialized AI marketing tool. Jasper is built for marketing teams and is better for creating marketing content.
Grow your business with marketing automation Learn how But for this article, I'll focus on creating a content style guide: the editorial guidelines for tone, structure, voice, and values. You see it in the copywriting on your landing page, in your social media captions, and all over your content marketing. What is a style guide?
In the past, great content marketers have segmented readers into personas, written witty hooks to entice visitors to dwell. To that end, on the home page there is now an “Ask Me to Generate a Blog Post” box. What will attract the reader? What sentence will propel them to the next phrase to the end?
Strong branding differentiates your business in a crowded market. Your audience informs every part of your business, from product development and pricing to marketing and design. If you don’t have customers, you can form an initial picture through industry trends and market research. How can you fill that need in the market?
We organize all of the trending information in your field so you don't have to. Join 24,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content