Remove market-segmentation-and-personas
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Building Products for Mass Adoption

Both Sides of the Table

Chris Dixon wrote a blog post last week titled, “ Techies and Normals &# in which he defined “Techies&# as people who are not just “early adopters&# but also have more of a geeky, technical, product bent. Anyway, Chris’s blog got me thinking about Techies and Normals. He is both. Kind of the obvious next step.

advice 348
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5 Marketing Goals for 2022

StartupNation

What we do know, however, is that it’s time to start planning your marketing goals for a brand-new year. Marketing is all about goals. Marketers who take time to write down their goals and objectives are more likely to turn them into reality. Your 2022 marketing goals. We don’t know, either! That’s what we’re here for!

education 130
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The Only Thing Which Has Failed About The ‘Creator Economy’ Thus Far Is Venture Capital’s Attempts to Get Their Piece. Why There’s Never Been a Better Time to Be a Creator.

Hunter Walk

A writer who wants to blog about culture. But if I’m so optimistic about the world of Creators, what’s going on with the startups formed over the last few years to help this market succeed – why are so many struggling? A singer who wants to sing. An animator who wants to draw.

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How to Validate Your Idea Without Writing a Single Line of Code

Entrepreneur's Handbook

The only thing that matters is getting to product-market fit Credits: Read on Since 2021, I have made it my goal to guide startups to a product market fit in a structured process. Experience with more than 12 startups is encouraging: the approach saves precious time, increases focus, and identifies problems with the market early.

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B2B email marketing: Proven strategies and examples

The Zapier Blog

I'd been working in email marketing for quite a while before I took on my first B2B campaign. What I didn't realize is that minor tweaks to generalized email marketing tactics aren't enough to create a successful B2B campaign.

strategy 111
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From Plan to Benevolent World Domination with the KISS Canvas

Paul G. Silva

Solution The Keep It Super Simple (KISS) Canvas lets innovators take an idea from concept through to product-market-fit. Once you’ve launched, it shows the path to product-market fit and adoption. Today I’m releasing version 7, which incorporates changes to help get your innovation adopted.

funders 130
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The Ultimate Guide to Pricing your SaaS Startup with Data

Entrepreneur's Handbook

In this blog post, we’re not going to talk about different business models, seat-based VS usage volume pricing, or subscription VS pay-as-you-go. Your pricing should change over time to reflect new features, align better with your product value, serve new customer segments, etc. a great buy for the money?

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