Entrepreneurs' Organization

JANUARY 5, 2024

Here are the top blog posts EO posted on Inc.com in 2023: 1. Read the post to learn how to implement this time-saving process in your company. 1 thing that has consistently helped me get better at setting—and achieving—goals is using the right framework.” OKRs-Objectives and Key Results-have transformed how I do business.

consulting 110

consulting entrepreneurial ecosystem real estate leadership 110

Both Sides of the Table

MARCH 8, 2010

I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. Summary notes and then I’ll extend: Should you blog? What should you blog about?

advice 286

advice mix-use entrepreneurs strategy 286

Both Sides of the Table

OCTOBER 26, 2014

Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). When to start PR? I have no money?

pitching 319

pitching media advice venture capital 319

This is going to be BIG.

FEBRUARY 12, 2014

They''re building up their PR plans to make the financing announcements part of a larger story arc. Announcing your funding without a larger PR plan is the equivilant to George Costanza saying "I love you" to his date and not getting it returned--"that''s a pretty big matzo ball" to leave hanging out there.

startup 361

startup construction venture capital financing 361

Entrepreneurs' Organization

DECEMBER 4, 2020

Contributed by Eden Gillott, president of Gillott Communications , a crisis PR and bankruptcy communications firm. Things that trigger a crisis PR response range widely and can result from internal or external factors. A strategic partner gets caught in their own scandal and drags you along simply by association.

leadership 212

leadership accelerator board media 212

Entrepreneurs' Organization

APRIL 5, 2020

Contributed by Eden Gillott, the president of Gillott Communications , a crisis PR and bankruptcy communications firm. . How you handle it makes the difference between the gossip controlling you—or you controlling it. Their question is always the same: “How does this affect me?” You’re not alone. The rationale?

frameworks 255

frameworks accelerator board communities 255

Entrepreneurs' Organization

AUGUST 23, 2023

So how can you judge the effectiveness of your agency partner? Designing a results-driven marketing strategy is an essential priority for business leaders who want to stay competitive. As Gartner noted in a 2022 report , about half of CEOs planned to push growth. And it’s impossible to expand or scale without a well-executed marketing plan.

strategy 193

strategy consulting creativity collaboration 193

Entrepreneurs' Organization

DECEMBER 11, 2020

Here’s what I would share with my younger entrepreneurial self : “Get your core values down on paper.” I used to be obsessed with getting people answers in half a second. You have no idea how amazing it’s going to be to see your employees grow personally and professionally.” How do you start your day ?

media 302

media culture creativity energy 302

Entrepreneurs' Organization

SEPTEMBER 16, 2020

Here’s a fact: No matter how diverse or inclusive you believe your organization is, there is always more work to be done. Throughout my journey as an entrepreneur and even as an individual, I have been very fortunate to meet people from diverse backgrounds who helped me get to where I am now.

culture 280

culture creativity collaboration leadership 280

Entrepreneurs' Organization

MARCH 29, 2023

Here are four steps to determine what your digital marketing needs are and how much budget you’ll need to meet them: 1. Here are four steps to determine what your digital marketing needs are and how much budget you’ll need to meet them: 1. You can begin by assessing your digital marketing needs so that you can budget appropriately.

strategy 179

strategy media sustainability entrepreneurs 179

Entrepreneurs' Organization

MAY 13, 2022

Regardless of how active a role you play in cybersecurity, there’s always a risk that you could fall victim to an attack. While you’re likely aware of the dangers of an unprotected IT system, it’s easy to think that a cyberattack or data theft won’t ever happen to you. Stay educated. Be open to change. Avoid it at all costs. .

education 234

education disruption culture entrepreneurs 234

StartupNation

JUNE 16, 2021

Do you believe PR doesn’t work? The truth is, you need to be very strategic about your earned media coverage and how you promote it. Publicity refers to earned media, which is coverage that you’re getting on a site that you don’t own. There are many reasons why entrepreneurs fail to see any return on investment (ROI) from PR.

media 82

media pitching strategy VC 82

The Zapier Blog

APRIL 20, 2023

In this blog post, I'll walk you through exactly how to create your own chatbot using Interfaces—and offer a few ideas on specific use cases. As a writer, I depend on my editors to give me feedback, help me grow as a writer, and ultimately craft first drafts into decent, publishable content. But it's not reserved for writers.

creativity 124

creativity coworking media culture 124

Entrepreneurs' Organization

MARCH 3, 2023

In the last few years, we’ve seen massive market changes that shocked the entire financial system, and as a result, our agency quickly learned how to adapt. Our goal is to help clients with everything from token launches and community building to social media management and PR communications.

financing 205

financing finance communities technology 205

Entrepreneurs' Organization

MAY 28, 2020

CSR is more than a PR tool, though. Startups that embrace and exemplify a clear social mission from the get-go will have an easier time attracting much-needed backing. Companies have been publicly proclaiming their dedication to sustainability, philanthropy and diversity for decades. Express Your Mission. Be specific.

board 231

board sustainability strategy energy 231

Both Sides of the Table

JANUARY 23, 2011

One of the most frequent questions entrepreneurs ask about when they raise a little bit of money or are getting close to launching their first product is whether they should hire a PR firm. PR is a process, not an event - For starters let me say that you shouldn’t do PR around milestones.

startup 349

startup pitching advice consulting 349

Entrepreneurs' Organization

SEPTEMBER 6, 2023

However, if you’ve been in the marketing world for over a day, you know how hard it can be to get media attention, especially online. That’s the reality of modern media relations, and it explains why getting traction for your organization can seem tough as nails. Know the reason behind every PR campaign.

media 233

media pitching mix-use strategy 233

Entrepreneurs' Organization

AUGUST 19, 2021

but I wanted all the luck I could get, so I consulted an astrologist named Iris. Over the course of a quarter-century, I’ve learned a lot of lessons about how to successfully run a company. Why did I choose this exact date and time? They would never teach this in business school (not that I went to business school!), No, not entirely.

entrepreneurs 319

entrepreneurs opportunity entrepreneurship support 319

Entrepreneurs' Organization

NOVEMBER 2, 2022

Read his earlier posts on how EO members define success , the impact of core values , lessons learned from their best and worst partnerships and the best advice they’ve ever received and nine lessons learned from entrepreneurial projects. We had media , PR, celebrities—and within 18 months we opened 118 accounts with a three?staff

advice 257

advice leadership opportunity entrepreneurs 257

Startup Blogpost

FEBRUARY 3, 2023

Companies can use content to educate potential customers about their product or service, and even offer free samples or discounts for a limited time to get people to try out their business. Matthew Ramirez , CEO, Rephrasely You Stand Out Amongst Competitors A brand blog is essential in content marketing. UGC goes a long way.

media 52

media collaboration strategy communities 52

Entrepreneurs' Organization

MARCH 20, 2018

I didn’t begin my working life as an entrepreneur, and my previous career in PR gave me a reliable stream of contacts who were predisposed to enjoy working with my company—and recommend it to their friends. If we could get it closer to the top, we could benefit from more visitors and more leads. Searching for a strategy.

strategy 130

strategy media networking entrepreneurs 130

Entrepreneurs' Organization

AUGUST 18, 2020

We asked two entrepreneurs to share how they’ve changed their client outreach recently. . Having a clear and functional CRM incorporated with our booking system, we went to work on how we could use the system more effectively. Is your business struggling due to the pandemic? You’re not alone.

health 282

health education media support 282

Smart Hustle Magazine

JUNE 19, 2020

Getting your business “out there” or known is a bit different than traditional marketing. Good PR requires a different technique, and Christina Nicholson gave us a quick education on how it works, some tips to keep in mind, and things you should steer clear of. However, the path to get there has changed slightly.

media 105

media education advice pitching 105

Entrepreneurs' Organization

NOVEMBER 6, 2017

Plus, I found Dandapani’s lessons can easily apply to PR and marketing. And the better observers we are, the more likely we are to see the big picture—how it all fits together—and how an action that looks positive in isolation might actually have a long-term negative effect, and vice versa. And your reserve of energy is finite.

peer-to-peer 130

peer-to-peer creativity energy incubation 130

Both Sides of the Table

MARCH 14, 2013

Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches? If I’m covering a company can I get evidence of what the competition is doing so the story is balanced? Can I get sources to talk on-the-record or off-the-record to lend credibility to the topic?

mix-use 389

mix-use advice VC technology 389

Smart Hustle Magazine

OCTOBER 20, 2020

Yes, your momma taught you how to speak and you learned a bit more in kindergarten. Is it time to hire a publicist to help spread the insights you have? In an effort to reach even more people with my inspiration and insights, I recently hired a publicist to help connect me to reporters, podcasters, bloggers and producers.

media 114

media consulting pitching financing 114

Both Sides of the Table

JANUARY 27, 2013

I’ve started a recent series on PR at startups since I get asked for advice on this topic so often. 6 or 7 years ago when TechCrunch was at its peak market share (they are still strong but many more tech blogs have also popped up) there was a term for getting covered there called “the TechCrunch bounce.”

advice 309

advice VC pitching entrepreneurs 309

StartupNation

DECEMBER 13, 2022

And few startups have a dedicated PR team to work with a pre-existing list of media contacts and journalists. In this post, we have shared a list of 6 PR distribution services that niche-specific startups can use to spread the word about their new company. . Press release distribution services help startups tell a brand story.

startup 59

startup media networking financing 59

The Zapier Blog

APRIL 19, 2023

The tactical goal is to get loyal readers who include the company's journalism in their regular media diet. Companies use brand journalism to get their presence into that mix. What's important is how it differs from traditional content marketing. I agree, but I also like to look at it from a different perspective.

construction 59

construction mix-use media education 59

Startup Blogpost

FEBRUARY 10, 2023

From optimizing your sales funnel to getting a head start with sales/marketing copy, here are 9 answers to the question, “How can a startup (with limited capital and resources) utilize artificial intelligence in their business?” A CRM can be used to organize, manage, and collaborate on all aspects of the sales process.

startup 52

startup SaaS real estate strategy 52

Entrepreneurs' Organization

DECEMBER 19, 2015

Public relations is like the Bermuda Triangle— you put money in and you never get anything back!”. She was frustrated because she was pouring her time, money and resources into a traditional PR firm and seeing zero results. The traditional approach is to hire a PR firm to churn out press releases and press kits.

media 130

media entrepreneurs innovation opportunity 130

Both Sides of the Table

APRIL 26, 2016

There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. So if you’re able to raise easily no problem.

startup 280

startup SaaS financing finance 280

Startup Blogpost

NOVEMBER 9, 2023

From using listicle blogs for high-value traffic to maximizing content accessibility and reach, these experts share their most effective tactics to achieve marketing goals. You can also create blogs for alternative tools. This strategy has proven to be a hit and has earned us featured snippets or top positions in SERP.

strategy 52

strategy startup sustainability communities 52

Both Sides of the Table

FEBRUARY 20, 2017

It’s easy to find yourself caught in the trap of just GSD (getting s**t done) and not stepping back to be thoughtful about whether you’d benefit from doing fewer things but doing those things truly well. Here’s how it goes: You have a business development group with two people. You get a lot of traffic — not always results.

media 164

media strategy innovation founder 164

StartupNation

FEBRUARY 4, 2022

You know where they are and how to access them, whether online or offline. While there are hundreds of marketing channels, they each fall into seven broad categories: Your website and blog : Make the most of your website and blog by sharing educational, helpful, and/or entertaining content with your audience.

creativity 101

creativity media strategy coworking 101

Both Sides of the Table

JUNE 12, 2013

I have a motto in business and life, “give before you get.” Sometimes there is no other option – I get that. And sometimes I feel happy to help somebody even when we’re just getting to know each other. Brunson’s short and to-the-point blog post, “ It’s Called Networking, Not Using.”

advice 407

advice VC networking entrepreneurs 407

Feedough

NOVEMBER 23, 2020

Freelancers get the work done for a lesser price. This created a repressed demand to get marketing services that are not as pricey as agencies and not as slow as freelancers. This created a repressed demand to get marketing services that are not as pricey as agencies and not as slow as freelancers. But they’re slow. The Concept.

startup 119

startup creativity strategy SaaS 119