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21 Facebook ad examples (and why they work)

The Zapier Blog

Chalk it up to occupational hazard: as a marketer and consumer of ads, I can't help but take note of ads that nail the hook, the message, and the execution. I've grouped them into categories to make things easier to scan, but keep in mind: the best ads don't always fit neatly into a box.

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The best free invoicing software in 2025

The Zapier Blog

We independently review every app we recommend in our best apps lists. This year, to help you avoid analysis paralysis, I researched more than 50 free invoicing apps and spent several days testing the top contenders. There's no one perfect solution when it comes to the best free invoicing tools. Learn more.

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The 10 best VoIP providers to move your business phone to the cloud in 2025

The Zapier Blog

Today you can make calls using FaceTime, Messenger, WhatsApp, or dozens of other call apps, and virtual phone systems do the same for your office number. Virtual phones allow you to be untethered and free to make and take business calls from wherever you are as long as you have an internet connection. Select your phone number(s).

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The best mind mapping software in 2025

The Zapier Blog

Pen and paper set a very high bar to clear, but these are the six best mind mapping apps that manage to clear it. What makes the best mind map software? How we evaluate and test apps Our best apps roundups are written by humans who've spent much of their careers using, testing, and writing about software.

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The 9 best accounts payable software in 2025

The Zapier Blog

That's why I set out to find the absolute best accounts payable software. How we evaluate and test apps Our best apps roundups are written by humans who've spent much of their careers using, testing, and writing about software. There's no one single best AP automation software.

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How to automate ChatGPT

The Zapier Blog

With multiple models at your disposal (from the latest o3 and o4-mini models to OpenAI's flagship multimodal GPT-4.1), it can write code, solve complex problems, carry out highly creative tasks, and even provide deep research in a fraction of the time it would take a human. Read more on how to effectively add AI to your Zapier workflows.

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OpenAI models: Every model and what it's best for

The Zapier Blog

Note : Some of the models below are accessible through ChatGPT, but we'll mostly be looking at the models available through OpenAI's API. That means you can also use them to develop your own AI-powered tools and connect them to thousands of other apps using Zapier. It's best to consider GPT-4.1

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