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A guide to email marketing automation: best practices and automated workflows

The Zapier Blog

Zapier is the most connected AI orchestration platform—integrating with thousands of apps from partners like Google, Salesforce, and Microsoft. Email marketing automation is the use of software, predefined rules, and automated workflows to send messages based on specific actions your leads, subscribers, or customers take.

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What is the Best CRM and Marketing Tech Platform for a New Private Equity/Venture Capital Fund?

David Teten VC

One of the first decisions we had to make in setting up our new VC fund, Versatile Venture Capital , was our CRM and marketing technology infrastructure. . After extensive research, we centralized on HubSpot and deprecated Salesforce, Hootsuite, Calendly, Mailchimp, Contacts+, and Zapier. Salesforce) and a marketing platform (e.g.,

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AI integration: How to bring AI into your workflows

The Zapier Blog

AI integration is the process of embedding artificial intelligence tools into your existing systems and workflows to automate tasks, streamline decision-making, and unlock new capabilities. Zapier is the most connected AI orchestration platform—integrating with thousands of apps from partners like Google, Salesforce, and Microsoft.

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The 5 Marketing Channels of Great SaaS Companies

Tomasz Tunguz

Leads are the lifeblood of every SaaS company. Can the marketing team generate enough leads for the inside sales team to attain their monthly quota? The Marketing team’s mandate is to generate these leads in a cost-effective way and develop a portfolio of lead-generation mechanisms.

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten VC

Kyle Dunn, CEO, Meyler Capital , says, “Investors should focus on building a large audience within a CRM system (having the ability to categorize your different constituents); communicate consistently to that audience; and implement an automation platform that can leverage lead score to profile interest. 3) Raise capital.

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An Investor’s Personal Social Media Tech Stack: In the future, everyone will be famous for 15 followers

David Teten VC

The first three tools are only relevant if you’re going to generate significant content yourself: Teten.com , my blog and content marketing strategy. I typically publish essays in a major media venue, and then cross-post it on my blog. The mailings are just roundups of recent blog posts, so don’t require extra work. Linkedin.

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What’s Stripe’s deal?

TechCrunch

In a phone interview on January 27, he told me that it is “highly unusual for investors to be excited about a new round that is primarily going to pay unpaid taxes.” Instead, Smythe said, they generally get more pumped about funding expansions into new markets or products or other growth initiatives.