Campaign Strategies of Tech Unicorns, Revealed
Entrepreneur's Handbook
JANUARY 22, 2021
A look beyond the surface at smart strategies used to get to $1B and beyond. Continue reading on Entrepreneur's Handbook ».
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Listen Up! Why Revolution Ventures is Investing in Indianapolis-based Casted
Revolution
APRIL 6, 2021
Casted leverages audio and video podcasting as the core of an innovative Amplified Marketing Platform enabling B2B enterprises to drive brand awareness, thought-leadership, sales lead generation, and customer engagement strategies.
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10 growth marketing experts share their 2022 predictions and New Year’s resolutions
TechCrunch
DECEMBER 23, 2021
” Our questions also addressed the future of influencer marketing, which automation tools they’re working with and recommending to clients and whether they’re continuing to invest in short-form videos. With the convergence of product-led growth strategies and the elimination of friction, it doesn’t have to be.
Ofbusiness’ lending arm Oxyzo enters the unicorn club after a US$200 million fundraise
AsiaTechDaily
MARCH 29, 2022
Oxyzo said that it aspires to consistently innovate in the B2B financial services industry by leveraging technology to provide end-to-end capabilities in origination, deployment, tailored structuring, and distribution.
Spryker raises $130M at a $500M+ valuation to provide B2Bs with agile e-commerce tools
TechCrunch
DECEMBER 17, 2020
Businesses today feel, more than ever, the imperative to have flexible e-commerce strategies in place, able to connect with would-be customers wherever they might be. It plans to use the funding to expand its own technology tools, as well as grow internationally.
Goldcast spotlights which event attendees will be your next customer
TechCrunch
FEBRUARY 17, 2022
With B2B technology companies spending an average of 25% to 40% of their budgets on marketing events each year to meet their pipeline goals, Goldcast is hoping to shed some light on the “black box” that is event revenue impact. “We This was one of the drivers for Hopin announcing last week that it laid off 12% of its staff.
Which software consultants do startups love to work with?
TechCrunch
OCTOBER 8, 2021
They aren’t going to just tell you what to do, they’re going to understand what your business problems are and figure out how to best solve it with technology. They] helped, and are still helping, to translate our idea to a market-ready solution that customers love.”. What new technologies can we adapt?
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