TechCrunch

FEBRUARY 17, 2022

With B2B technology companies spending an average of 25% to 40% of their budgets on marketing events each year to meet their pipeline goals, Goldcast is hoping to shed some light on the “black box” that is event revenue impact. This was one of the drivers for Hopin announcing last week that it laid off 12% of its staff.

mix-use 77

mix-use B2B marketing VC ventures 77

TechCrunch

DECEMBER 17, 2020

Businesses today feel, more than ever, the imperative to have flexible e-commerce strategies in place, able to connect with would-be customers wherever they might be. It plans to use the funding to expand its own technology tools, as well as grow internationally.

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mix-use incumbents B2B marketing strategy 76

TechCrunch

NOVEMBER 7, 2020

Editor’s note: Get this free weekly recap of TechCrunch news that any startup can use by email every Saturday morning (7 a.m. The US is settling in for some new form of national gridlock, but state and local propositions are busy defining how technology businesses will be allowed to work (legally) in the US.

creativity 96

creativity mix-use venture capital SaaS 96