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Building a lean B2B startup growth stack

TechCrunch

Keith Putnam-Delaney Contributor Share on Twitter Keith Putnam-Delaney is the founder and CEO of Primer , a platform that offers hyperprecise targeting for B2B marketers. Growing a B2B business is becoming increasingly complex. A data warehouse is where you aggregate all your data to perform analyses.

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Which software consultants do startups love to work with?

TechCrunch

Outsourcing engineering has become more common in recent years, so we’re starting a new initiative to profile the software consultants who startups love to work with the most. Founders and other startup leaders, just fill out this quick survey with a few more details to help us find the right ones. Which is an advantage.”

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Listen Up! Why Revolution Ventures is Investing in Indianapolis-based Casted

Revolution

Casted leverages audio and video podcasting as the core of an innovative Amplified Marketing Platform enabling B2B enterprises to drive brand awareness, thought-leadership, sales lead generation, and customer engagement strategies.

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Check out our partner roundtable topics and speakers at Disrupt

TechCrunch

OK, startup fans, check out these roundtables designed to help you — and your startup — grow. From IPO Frenzies to Delays: What’s Changing with Equity , with Vieje Piauwasdy, senior director of equity strategy at Secfi. Why Nine Out of Ten Startups Fail , with Dheeraj Pandey, CEO and co-founder at DevRev.

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This early-stage marketing expert says ‘B2B SaaS is actually very, very cool now’

TechCrunch

Doing more with less: This is what marketers get asked for when they join an early-stage startup. British consultant Lucy Heskins knows firsthand how overwhelming that can be, which is why her services can both replace and complement early in-house marketing staff. Typically I will work with startups in two ways.

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Ofbusiness’ lending arm Oxyzo enters the unicorn club after a US$200 million fundraise

AsiaTechDaily

. “We see a notable shift in the growing demands and servicing strategy in the B2B market with the rise of the digital economy,” stated Ruchi Kalra, Co-founder and Chief Executive Officer of Oxyzo.

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10 growth marketing experts share their 2022 predictions and New Year’s resolutions

TechCrunch

We reached out to 10 growth marketing experts to find how they were preparing for 2022 and to ask they had any New Year’s resolutions to share. Help TechCrunch find the best growth marketers for startups. With the convergence of product-led growth strategies and the elimination of friction, it doesn’t have to be.