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Listen Up! Why Revolution Ventures is Investing in Indianapolis-based Casted

Revolution

Casted leverages audio and video podcasting as the core of an innovative Amplified Marketing Platform enabling B2B enterprises to drive brand awareness, thought-leadership, sales lead generation, and customer engagement strategies.

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Building a lean B2B startup growth stack

TechCrunch

Keith Putnam-Delaney Contributor Share on Twitter Keith Putnam-Delaney is the founder and CEO of Primer , a platform that offers hyperprecise targeting for B2B marketers. Growing a B2B business is becoming increasingly complex.

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Check out our partner roundtable topics and speakers at Disrupt

TechCrunch

From IPO Frenzies to Delays: What’s Changing with Equity , with Vieje Piauwasdy, senior director of equity strategy at Secfi. Breaking into the Healthcare Monolith: Strategies for Working with Payors and Providers , with Neal Moawed, global head of industry research at InterSystems. Sponsored by Secfi. Sponsored by InterSystems.

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This early-stage marketing expert says ‘B2B SaaS is actually very, very cool now’

TechCrunch

Either way, it often involves educating the founders about the job to be done. “Too many people fail to realize that marketing is the process of understanding your customers, building appropriate channels to reach them and ultimately meeting their needs (profitability),” she wrote on her site, Oh, blimey.

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Ofbusiness’ lending arm Oxyzo enters the unicorn club after a US$200 million fundraise

AsiaTechDaily

Oxyzo said that it aspires to consistently innovate in the B2B financial services industry by leveraging technology to provide end-to-end capabilities in origination, deployment, tailored structuring, and distribution.

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10 growth marketing experts share their 2022 predictions and New Year’s resolutions

TechCrunch

” Our questions also addressed the future of influencer marketing, which automation tools they’re working with and recommending to clients and whether they’re continuing to invest in short-form videos. Here’s the full list of who we spoke to: Jonathan Martinez , founder, JMStrategy. What if that wasn’t the case?

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15 Business Leaders Share Their Experiences and Insights on Getting Through COVID-19

StartupNation

Jerry DiMaso , CEO and co-founder, Knarr Analytics . “In In times of crisis, it’s imperative for startups to build a solid analytics strategy to understand how their businesses are functioning at a granular level. Steve Houle , inventor and founder, Parkit360 . Siddharth Sinha , founder, Dresma . “It