This early-stage marketing expert says ‘B2B SaaS is actually very, very cool now’
TechCrunch
JULY 9, 2021
Either way, it often involves educating the founders about the job to be done. “Too many people fail to realize that marketing is the process of understanding your customers, building appropriate channels to reach them and ultimately meeting their needs (profitability),” she wrote on her site, Oh, blimey.
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