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TechCrunch+ roundup: Creative capital, live-shopping strategy, new name + logo

TechCrunch

Full TechCrunch+ articles are only available to members. Creative capital is the secret sauce, not venture capital. In a guest post for TechCrunch+, he describes different types of creative capital and includes multiple examples of how startups can leverage it for success. Thanks very much for reading! Walter Thompson.

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EO Members Share 9 Unconventional Actions to Mitigate Stress (Part II)

Entrepreneurs' Organization

Who better than our EO community to offer creative strategies for mitigating the adverse effects of stress? I run the world’s largest community (10,000+ members) dedicated solely to stress reduction for entrepreneurs: Dory. Recognizing the toll on my health, I had to get creative. My strategy?

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Three steps to a successful pivot

Entrepreneurs' Organization

Arosh Fernando , creative director of WooHah Productions, says, “When our core business was not permited to function due to the government restrictions, we realized we had to change everything.”. His new company, All In, brings colleagues and communities together, even when they are physically apart.

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4 Benefits of a Branded Podcast and Why Now’s The Time to Launch Yours

Entrepreneurs' Organization

Is your company looking for creative ways to stand out and connect with your target audience? While traditional marketing methods and GTM (go-to-market) motions continue to be used, there’s a new strategy you can tap into — the branded podcast. and more articles from the EO blog. Podcasts have a lot of upside for marketers.

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4 strategies for deep tech startups recruiting top growth marketers

TechCrunch

Jessica is on the growth marketing team at Zageno, a multivendor, online marketplace for life science products, and is head of content at Elpha, a Y Combinator-backed community of 40,000+ women in tech. 4 strategies for deep tech founders who are fundraising. Highlight the creative agency you give to your growth team.

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11 Startup Content Marketing Strategies That Actually Work

Startup Blogpost

11 Startup Content Marketing Strategies That Actually Work To help startups navigate the complex world of content marketing, we’ve gathered eleven successful strategies from industry professionals, including CEOs and Content Marketing Managers.

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Building Business Community: Focus on Cooperation, Not Competition

Entrepreneur's Handbook

From my experience, the business community can strengthen its every member if we build it on cooperation, not competition. At other times, they just copy someone else’s strategy and try to implement it. Competition can drive creativity if we look at it healthily. So while I’m familiar with the concept of competition?—?I’m