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Why Startups Need to Blog (and what to talk about …)

Both Sides of the Table

By definition, you read blogs. If you care about accessing customers, reaching an audience, communicating your vision, influencing people in your industry, marketing your services or just plain engaging in a dialog with others in your industry a blog is a great way to achieve this. People often ask me why I started blogging.

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5 Effective Inbound Marketing Strategies to Nurture in 2024 

Entrepreneurs' Organization

However, as with everything in business, the right strategies constantly change (even when the fundamentals stay the same). Identifying which digital marketing strategies will move the needle from so many viral trends is a real challenge: Is video marketing content as effective as they say? Should I use AI to help with a blog?

strategy 242
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Blogging for the Hell of It, Not Blogging to Stay Relevant

Both Sides of the Table

I used to love blogging. For me it was always a creative outlet. Blogging proved to be a great way to hone my ideas, have public conversations with people and as it turns out – build meaningful relationships through public dialog that spilled over into the real world. Somewhere along the way blogging changed.

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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

I guess let’s file this under sales & marketing advice. I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. What should you blog about?

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Advice from Warren Rustand: Put Your Head Down and Walk Into the Storm

Entrepreneurs' Organization

Rustand says he’s had calls from more than 300 business leaders at small and medium-sized companies looking for advice. Kalika Yap , is founder and CEO of both Orange & Bergamot , a creative agency for female founders, and Citrus Studios , a branding and design agency. The last third seems like they will make it.

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How Entrepreneurs Can Prevent Problems In Their Work-From-Home Strategy

Entrepreneurs' Organization

When Pete approached me for advice, I recommended the “Failure-Proofing” strategy, which is a pragmatic and easy-to-use technique to defend against planning and project disasters. 3 Key Steps to Preventing Disasters in Implementing Decisions. Each participant should anonymously write out three possible reasons that the plan failed.

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Entrepreneur’s Don’t Think Enough. Here’s What You Can Do About It …

Both Sides of the Table

I have my best creative break-throughs this way. I’ve talked in the past about how I manage my own creative process. If you struggle to find moments of creativity you might read that post. I also have huge creative spurts when I run. Or I will get some good time in at a hotel just zoning out and thinking.