Novi is building a B2B marketplace for brands that care about sustainability
TechCrunch
FEBRUARY 3, 2022
It’s that old chestnut: You are a fancy-pants brand wanting to make a product that makes you feel all warm and fuzzy inside because you only use fair-trade, sustainably grown ingredients and materials, but you don’t know where to turn. In 2017 I started a brand — NakedPoppy — to address this.
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