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Betting Beyond the Bowl: Investing in Sweetgreen Was Always About More Than Salad

Revolution

When Revolution Growth first invested in Sweetgreen in 2013, the whisperings of food and wellness were present but sparse, and the bulk of lunchtime options focused more on convenience than ingredients. At the time, restaurants and food tech were on the margins of most investors’ minds and there was skepticism around VC-backed food concepts.

investing 362
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Some Reflections on VC Investment Decisions

Both Sides of the Table

I started in 2007 with a thesis that my primary investment decision would be about the team (70%) and only afterward about the market opportunity (30%). But they are also a tax on your time with portfolio companies, looking for new investments, running your shop and honestly they are a tax on your family life. I don’t.

VC 374
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Half Of All VCs Beat The Stock Market

A VC: Musings of a VC in NYC

There has been this narrative about investing in VC funds that you have to get into the top quartile (25%) or possibly the top decile (10%) in order to generate good returns. I have heard that for as long as I have been in VC and probably have written it here a few times. Well, it turns out that is not right.

VC 279
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The Changing Structure of the VC Industry

Both Sides of the Table

The VC market has right-sized (returned back to mid 90′s levels & less competition). But it still takes VC to scale a business (thus large capital into industry winners like Uber, Airbnb, SnapChat, etc). But it still takes VC to scale a business (thus large capital into industry winners like Uber, Airbnb, SnapChat, etc).

VC 398
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What Did I Learn From the First VC Check I Ever Wrote?

Both Sides of the Table

I became a VC 12 years ago in 2007 when the pace of deals was much slower. As I was trying to figure out the role I wanted to play in the VC world I decided I wanted to focus on businesses that were building deeply technical products to solve problems for business users. Accel led the B, Morgan Stanley the C and now HIG the D.

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How the Seed-Stage VC Trend Began, The Downsides of Unicorns & Much More

Both Sides of the Table

If you want to understand the software trend that drove the creation of the seed-stage VC phenomenon I wrote about it that linked blog post but in short: cloud computing drove down the cost to create startups enabling a new category of investor. Some quick highlights include: The Role of a Seed Stage VC.

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How to Avoid Being Disrupted as a VC

Both Sides of the Table

I joined Upfront Ventures in 2007 and took over as co-Managing Partner in 2011 along with the founder, Yves Sisteron. I laid out the following goals: Hire investment partners with operating experience combined with investment experience and deeply committed to LA Tech, but with strong relationships in SF, NYC and beyond.