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Want to know why charging $12 / year converts higher than $9.99?

Both Sides of the Table

Your goal is to increase the top end of the funnel (more people using the free product) and increase the rate of conversion to paid. They realized for them this was dumb because people didn’t want to use up their credits so viral adoption wasn’t happening quickly enough. This video discusses issues like: 1.

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What the Past Can Tell Us About the Future of Social Networking

Both Sides of the Table

In in the early 90′s I was in my early 20′s and I programmed on mainframe computers using COBOL, CICS and DB2. By the mid-nineties we had the World Wide Web, which gave us a standard way to publish web pages using HTML. It is an amazing service and I use it regularly myself (although much less than I use Twitter).

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What’s the Real Deal with AngelList?

Both Sides of the Table

I didn’t want to write it because I have mixed feelings about AngelList. My personal use. Just don’t use AngelList as a short-cut for the hard work. But to be clear, used properly there is NO downside to AngelList for entrepreneurs. This is a blog post I really didn’t want to write. A few reasons.

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The 5-Step Blueprint for Finding Your Perfect Co-Founder

Entrepreneur's Handbook

This process has been tested over 100 hours with 30+ potential co-founders — ultimately helping me co-found a project that has grown to 2000+ users in less than five months. Without further ado, here are the five actionable steps that I’ve used to find, assess, and partner with the right co-founder.

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How Reed Hastings’ Facebook Status Update Landed Netflix in SEC’s Crosshairs

Gust

When it goes public, a company must adopt a raft of policies and measures designed to comply with insider trading rules and tightly control disclosure of financial and other material non-public information that, if disclosed, could significantly alter the total mix of information available to those making investment decisions.

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Digital Advertising: Definition, Types, & Examples

Feedough

Digital advertising is a branch of digital marketing and deals only with the promotional mix, and not with other Ps of the digital marketing mix. The company started monetising in 2000 and paved the way for pay per click advertising and search engine marketing. Mobile advertising also started in the year 2000. Search Ads.

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Shopware, an e-commerce platform that powers 100K brands, raises its first outside funding: $100M from PayPal and Carlyle

TechCrunch

In other words, the tools that it has built are there to help companies have a presence and stack up against the rest of the online landscape, but they are built with a view to making them easy enough for non-tech companies and their partners to use. The money is notable not just for its nine-figure size, but also because of its context.

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