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Strategic Casting: How to Fish For Your Ideal Clients and Employees

Entrepreneurs' Organization

CEOs may resonate with a higher-end content strategy such as white papers, books, or even a branded podcast. These groups are easy to find and fairly inexpensive to join. Seriously, think about the differences as you create marketing plans that will help you get in front of the right audience.

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What minority founders must consider before entering the venture-backed startup ecosystem

TechCrunch

It is a huge mountain to climb and a full-time job to continuously pitch your vision and yourself to reach the first meeting with a VC fund — and that’s still miles away from a funding discussion. These discussions then bring further biases to the surface. It is all possible, but patience is key. Think of the worst-case scenario.

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How To Size Your Marketing Budget For Funding

Gust

Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Pitch your story to newspaper journalists, radio, and television news reporters who cover your local area or industry. Use social media and Search Engine Marketing (SEM) to start.

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TechCrunch+ roundup: YC Demo Day faves, thrift shop VCs, cybersecurity product challenges

TechCrunch

Since the average friends and family round is $23,000, “they’d need to secure the entire liquid wealth of six Black families” for parity, according to a white paper by venture fund Fifth Star.

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How to Establish Yourself as a Thought Leader in Your Industry

StartupNation

Think blog posts , articles on third-party websites relevant to your industry, case studies and white papers. Pitch a good idea, research the material and publish the content. Here are a few approaches to creating content that allows you to make a lasting impact on audiences: Writing.

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50 Newsletter Ideas to Engage and Inspire Your Subscribers

Campaign Monitor

For B2B brands, training is not only a huge content opportunity for blogs, white papers, video courses, and ebooks. Free resources, like white papers and guides. Remember, when it comes to before and after, pictures really do say a thousand words. New training opportunities. Everyone loves a freebie — even over email!

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What is the Best CRM and Marketing Tech Platform for a New Private Equity/Venture Capital Fund?

David Teten VC

We are setting up the following process: every time a company mails us their pitch or further information, we send to a special email, e.g., inbound(@)versatilevc.com. downloadable white papers, models, etc). We tag each email appropriately: NNTR=No Need to Respond. RRM=Draft a response for me.