frameworks incumbents innovation strategy 
Tomasz Tunguz
AUGUST 28, 2021
Madhavan provided an excellent framework for answering this question, in addition to a multitude of other insights. Many people think of pricing as monetization, but just as important to think through it as an acquisition strategy. Sometimes, entering the market with a different pricing model disrupts incumbents. Value/ Usage.
Hunter Walk
FEBRUARY 23, 2024
Right now I’m comfortable betting on innovation from small teams in the ‘approach,’ but if experimentation is gated by nine figures worth of licensing deals, we are doing a disservice to innovation. Companies like the New York Times are willing to litigate this issue (at least as a negotiation strategy).
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Andreessen Horowitz
OCTOBER 12, 2023
As Paul Uhrig, Chief Legal and Digital Health Officer of Bassett Healthcare Network and Executive Director of Bassett Innovation Center told us, “if we can get the ultimate user excited and to be champions about this, that I found to be very much the winning strategy.” Each organization’s culture around these questions is different.
Andreessen Horowitz
MARCH 22, 2024
We’re in the very early days of genAI and until adoption curves and costs stabilize, there won’t be any tried-and-true pricing or packaging frameworks. Packaging as an add-on can: Monetize your innovation directly, which leads to more sustainable margins over the short term. (If
TechCrunch
JULY 13, 2022
Kentico was the brainchild of Petr Palas, who saw an opportunity to build a content management system (CMS) for developers using Microsoft’s.NET framework. has been a first mover and innovator in the space.” The incumbent solutions were designed for on-premise, monolithic architecture. “Kontent.ai
Tomasz Tunguz
JUNE 19, 2016
What is the optimal pricing strategy for a start up? It builds products of the highest quality often with innovative and novel manufacturing techniques. Price - Expensify employs a penetration pricing plan, using freemium strategy to build groundswell within organizations and ultimately close the entire company as a customer.
Andreessen Horowitz
DECEMBER 13, 2023
Of course, this vision came to reality through the games industry (which is often the tip of the spear for technological innovations). Therefore, as a GTM strategy and as a way to prove out the engine, we are likely to see the developer build the first game (or series of games) on top of the platform.
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