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Brands can leverage customer experience (CX) to differentiate themselves from competitors. Because it’s difficult to create a completely unique product in today’s overcrowded market, more and more businesses are turning to improving the customer experience they provide in order to stand out. The CX industry has grown significantly in recent years: Over half of B2C companies have a dedicated CX team, and the US CX industry is expected to grow by 15 percent annually over the next decade.
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Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
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AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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