What Is Customer Acquisition Cost (CAC) – Formula & Example
Feedough
NOVEMBER 20, 2020
Acquiring new customers isn’t easy. It not only requires sales efforts but there’ also a monetary cost involved. This monetary cost could be as low as $1 for a $500 offering or as high as $1500 for the same product. Hence, it’s really important to calculate how much it will cost to get a new customer on-board to keep the business profitable for the long run.
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