disruption incumbents SaaS strategy 
Tomasz Tunguz
AUGUST 28, 2021
Should you price your SaaS per seat or per use? Many people think of pricing as monetization, but just as important to think through it as an acquisition strategy. There are many companies who employ a two-part tariff: a base platform fee and an ongoing usage fee to capture postive aspects of both types of pricing strategies.
Entrepreneur's Handbook
JUNE 21, 2021
You are ready to launch and thinking about the right go-to-market strategies that will lead to quick and scalable growth ? —?a Devising an effective go-to-market strategy requires thinking beyond traditional approaches towards growth, which are often not optimal for category-defining startups. Winning big often means starting small.
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Tomasz Tunguz
DECEMBER 20, 2016
2016 was a year of change for SaaS, and most of the story was the public market. More than $70B of public SaaS market cap was taken private by both other publics and also by private equity firms. SaaS company formation seems to be slowing, but the companies that do raise, command larger Series As than ever.
TechCrunch
AUGUST 7, 2022
has a legacy, centralized financial infrastructure that needs to be disrupted and re-imagined by fintechs with blockchain technology. Bob Ruark, principal and banking and fintech strategy leader for KPMG US, noted that pricing is difficult now given the rapid decline in valuations. Today the U.S. Well, that was fast!
Tomasz Tunguz
JULY 10, 2016
The next big shift in SaaS is an evolution from software as a service as a displacer to a disruptor. Displacement technologies compete with incumbents on the same buying parameters. Disruptive companies change the way a buyer thinks about solving their need. Most SaaS products today are displacers.
Tomasz Tunguz
MAY 8, 2017
A founder emailed me last week to raise the question of whether performance pricing for SaaS companies is an effective technique. Performance pricing is a challenging go to market strategy for one key reason: it cedes the startup’s pricing power to the customer. Conceptually, performance pricing is very rational.
Tomasz Tunguz
MAY 20, 2015
Then in the mid-00s with the advent of SaaS, the market shifted to per seat per year pricing. And simultaneously, freemium marketing strategies blossomed. Today, we’re seeing a new segment of the SaaS ecosystem move to free - the SaaS Enabled Marketplace (SEM). FSEMs can be incredibly disruptive businesses.
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