article thumbnail

Why You Should Embrace the Power of Creativity as You Build Your Empire

Smart Hustle Magazine

Creative is not a word I typically use to describe myself. In my mind, “creativity” was always reserved for artists and designers, both of which I am not. It wasn’t until I launched my small business, Kono’s Kitchen, in July 2020 that I realized creativity is everything an entrepreneur embodies. Creative Beginnings.

article thumbnail

Meme Mapping: Learn to Run Better Creative Tests by Reverse-Engineering Hollywood

Reforge

As platforms like Meta and Google automate most targeting, attribution, and optimization decisions with machine learning, soon the last growth lever left will be creative testing: Which concepts, copy, colors and artwork drive the best results? In this post, I’ll make the case for the rising importance of creative testing.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why I Create a Vision Board Every Year—and How It Creates Impact for Me and My Team

Entrepreneurs' Organization

Katty is an EO San Francisco member and president of Artisan Creative , a staffing and recruitment agency for digital, creative and marketing talent. Each January, I look forward to Artisan Creative’s first company-wide team meeting: The day we present our annual vision boards. We use a 22-inch x 28-inch board.

board 143
article thumbnail

Brand journalism: What is it and what can it do for your brand?

The Zapier Blog

It follows forms of journalism through use of third-party interviews and external expert analysis, researched or reported news, and feature stories. Assume that when I use "brand journalism" below, I'm talking about both forms unless I say otherwise.) Companies use brand journalism to get their presence into that mix.

article thumbnail

21 Ways to Grow Your New Business Online in 2021

StartupNation

The podcast interview revealed how they used Facebook groups to grow their business from $80K to $500K in monthly revenue. Use this story, and the many others out there, to inspire you to build an engaged and active community of your own. Increase organic traffic using Pinterest. Using apps like Vyper.ai

article thumbnail

Sanity, a platform to build and manage content flows on sites, raises $9.3M from Ev Williams, Threshold and more

TechCrunch

Now, after picking up some 25,000 customers, from “traditional” publishers like Conde Nast and National Geographic through to hundreds of others like Sonos, Brex, Figma, Cloudflare, Mux, Remarkable, Kleiner Perkins, Tablet Magazine, MIT, Universal Health Services, Eurostar, and Nike, it is announcing funding of $9.3

mix-use 100
article thumbnail

Plant-based cereal startup OffLimits pours $2.3M into new products

TechCrunch

OffLimits uses whole ingredients, and its flavors are organic, vegan, gluten-free and lightly-sweetened with organic cane sugar. Crosslink, Canaan, DBC Creative CEO Dana Cowin, Surface Magazine CEO Marc Lotenberg, TikTok executive Nick Tran and NTWRK president Moksha Fitzgibbons. She even wrote a book on breakfast.

startup 102