Reforge

OCTOBER 13, 2022

As platforms like Meta and Google automate most targeting, attribution, and optimization decisions with machine learning, soon the last growth lever left will be creative testing: Which concepts, copy, colors and artwork drive the best results? In this post, I’ll make the case for the rising importance of creative testing.

creativity 52

creativity mix-use frameworks innovation 52

TechCrunch

AUGUST 5, 2021

There are a few startups in the space tackling the healthy side of cereal, but I wanted to take on the culture of breakfast.”. OffLimits uses whole ingredients, and its flavors are organic, vegan, gluten-free and lightly-sweetened with organic cane sugar. We want to appeal to counter-cultures in whatever sense that is.”.

startup 102

startup mix-use culture creativity 102

This is going to be BIG.

SEPTEMBER 12, 2022

Audrey Gelman was on the cover of Inc magazine, visibly pregnant. This drew the attention away from companies in the space that weren’t trying to be anything but what they are—cultures that employees have very low expectations of. Things looked more than great. The Wing imagined itself to be different and promoted itself to be.

hospitality 351

hospitality real estate culture board 351