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IdeaPAD case study: How do you define and build value for an existing product?

Paul G. Silva

The PixelEdge] workshop and canvasses provided an easy structured framework to work through our evaluation and customer discovery process. The product was useful to their business as a marketing and operations tool, but they wanted to build it into something more. This article originally appeared on the PixelEdge Blog. “[The

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Playbyte’s new app aims to become the ‘TikTok for games’

TechCrunch

While typically, game creation involves some aspect of coding, Playbyte’s games are created using simple building blocks, emoji and even images from your Camera Roll on your iPhone. After you play a game, you can like and comment using buttons on the right-side of the screen, which also greatly resembles the TikTok look-and-feel.

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Sanity, a platform to build and manage content flows on sites, raises $9.3M from Ev Williams, Threshold and more

TechCrunch

They do include e-commerce experiences, but also companies building interactive tools for customers to look at, mix, and match various light fixtures from a lighting consultancy; more standard publishing services; and for helping tailor materials for emergency medical training services.

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Revenue-Based Investing: A New Option for Founders who Care About Control

David Teten VC

A new wave of Revenue-Based Investors are emerging who are using creative investing structures with some of the upside of traditional VC, but some of the downside protection of debt. RBI structures have been used for many years in natural resource exploration, entertainment, real estate, and pharmaceuticals.

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What Is Your Process for Developing New Business Ideas?: 16 Experts Weigh In

Startup Blogpost

And I use automation tools to have the videos come out simultaneously everywhere. I rank for dozens of them—just creating landing pages for every use-case keyword imaginable. I use this to grow the company with new features, which can then be used for more bottom-of-funnel landing pages and more short-form mobile content.

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Some Testing is a Waste of Time: Making Business Cases for Big Bets

Reforge

We’ll make our case using an example of a big, risky bet: turning off your highest performing channel. We’ll provide a simple framework to calculate the expected value of the information gained from the experiment. The effort to apply the scientific method to marketing comes from a good place but it can also be used as a crutch.

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Challenger Brands: Change is guaranteed. Growth is optional.

Entrepreneur's Handbook

What we later saw during the pandemic was our business took a major turn towards growth in Q4 ’20 as our mix of off-premise tasting and digital solutions amplified one another. How soon until you authenticate users using Ethereum (and the MetaMask browser extension)? It created a snowball effect whereby we had our best year in ’21.