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Digital Advertising: Definition, Types, & Examples

Feedough

Digital advertising is a branch of digital marketing and deals only with the promotional mix, and not with other Ps of the digital marketing mix. In the early 2000s, Facebook launched and brought in its hyper-targeted ads model that used user interests and demographics for advertising. Characteristics Of Digital Advertising.

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Meme Mapping: Learn to Run Better Creative Tests by Reverse-Engineering Hollywood

Reforge

As platforms like Meta and Google automate most targeting, attribution, and optimization decisions with machine learning, soon the last growth lever left will be creative testing: Which concepts, copy, colors and artwork drive the best results? In this post, I’ll make the case for the rising importance of creative testing.

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Epic Games acquires Sketchfab, a 3D-model sharing platform

TechCrunch

More recently, Unreal Engine has been used for different use cases beyond video games, such as special effects, 3D explorations of virtual worlds, mixed reality projects and more. Unreal Engine has been one of the most popular video game engines of the past couple of decades. But an engine without assets is pretty useless.

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Female Founders: What the numbers mean and what they don't

This is going to be BIG.

Take the most widely used number--that way fewer women are getting venture funding than guys. Ellen Johnston of Makr has a decade of senior creative experience. If you go for people with some experience and insight, you are definitively going to get more females. Why so many mixed teams? That, statistically, is true.

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This week in AI: Amazon ‘enhances’ reviews with AI while Snap’s goes rogue

TechCrunch

Sounds like a useful feature, no? But some reviewers, whether out of genuine concern for their fellow shopper or an effort to get the creative juices flowing, put time into crafting reviews that not only inform, but entertain. Perhaps for shoppers and sellers. But what about reviewers?

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Plant-based cereal startup OffLimits pours $2.3M into new products

TechCrunch

OffLimits uses whole ingredients, and its flavors are organic, vegan, gluten-free and lightly-sweetened with organic cane sugar. Crosslink, Canaan, DBC Creative CEO Dana Cowin, Surface Magazine CEO Marc Lotenberg, TikTok executive Nick Tran and NTWRK president Moksha Fitzgibbons. She even wrote a book on breakfast. s startup studio.

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How to use Google Bard as a research tool

The Zapier Blog

How to use Google Bard The first thing you'll notice when using Google Bard is that it's just…nice to use. It would be impossible for me to list all of Bard's use cases here, and what you'll use it for will almost certainly depend on your role. It's intuitive, with no room for confusion.

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