Reforge

OCTOBER 13, 2022

As platforms like Meta and Google automate most targeting, attribution, and optimization decisions with machine learning, soon the last growth lever left will be creative testing: Which concepts, copy, colors and artwork drive the best results? In this post, I’ll make the case for the rising importance of creative testing.

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creativity mix-use frameworks innovation 52

TechCrunch

JUNE 21, 2021

Ubco, the New Zealand-based electric utility bike startup, has raised $10 million to fund a global expansion focused on the U.S. The 2X2 is built on an intelligent platform that includes vehicle and power systems, cloud connectivity and data analysis, which enables the subscription model to work alongside fleet management systems. .

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startup data analysis creativity sustainability 100

Entrepreneurs' Organization

AUGUST 7, 2019

You wouldn’t be surprised if I said that customer feedback is essential for a startup. In the beginning, it was the early feedback we received from customers that made me realize my startup, VARIDESK, was a much bigger idea than I thought. Written for EO by Jason McCann , a lifelong entrepreneur and experienced founder.

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innovation data analysis creativity opportunity 183

TechCrunch

MAY 18, 2022

And creative solutions are needed to ensure construction projects have access to the right talent at the right time. All the investors, however, did agree that the sector’s biggest developments lie in automation, data collection and data analysis.

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construction data analysis data collection innovation 92

TechCrunch

NOVEMBER 5, 2021

And while the Australian agency was recommended to TechCrunch via our our survey to identify software development partners for startups , it could just have well have come through our survey to recommend growth marketers, which you can answer here. “Every startup has to start with an idea. ” Can you explain?

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founder consulting development data analysis 91

Tomasz Tunguz

FEBRUARY 19, 2014

When a startup is confronted with the prospect of hiring a head of marketing, founders heads often spin. Marcom is the least frequently employed skillset in startups because the effectiveness of the team is very difficult to quantify. In enterprise startups, the quantitative marketing teams are also called demand generation teams.

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data analysis startup creativity networking 40

TechCrunch

DECEMBER 4, 2021

This is because diversity increases revenue, boosts innovation, sparks creativity and leads to better decision-making. Technology and data analysis can help you here, providing robust insights on the messages you’re sending. But the truth is, the more diversity you have, the more challenging it can be.

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