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How to Make Better Reference Calls

Both Sides of the Table

Reference calls. Ask for at least 5 references. As your candidate for at least 5 references. Ask for at least 5 references. As your candidate for at least 5 references. I like to get a mix of people who have reported to the candidate, whom the candidate has reported to (2x) and peers.

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How to Acquire Customers by Marketing “Heroes”

Both Sides of the Table

Many of you have read or at least know the primary thesis of “ Crossing the Chasm &# the seminal book on marketing your products to mainstream consumers by Geoffrey Moore. The book popularized the technology adoption lifecycle curve that originally came out of Iowa State University shown below. We are evangelists.

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Steven Blank Kills It at Greycroft CEO Summit

Both Sides of the Table

My favorite two quotes of the weekend were: “Never trade your cat for somebody else’s dog” (referring to selling your company for stock to another privately held company – quote was from Alan. I’m going to save that for a future blog post. It is the key to “customer development” that Steve Blank talks about.

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6 Pillars of Authority Marketing

Entrepreneurs' Organization

As chair of the entrepreneurial practice at Forbes Books, a former director of an entrepreneurial center and a tech entrepreneur, I drill this philosophy into aspiring entrepreneurs. even a book. But in order to capitalize on that benefit you need to encourage satisfied customers or clients to refer you. Referral Marketing.

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Why experience sharing is key to entrepreneurial growth

Entrepreneurs' Organization

A Forum, which is also often referred to as a Mastermind, is a group of peers who meet regularly, with the goal of helping each member improve personally and professionally. Almost 10 years ago, I had my first experience with a professional Forum when I joined Entrepreneurs’ Organization. In my experience.

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Defending your organization from misinformation with neuroscience

Entrepreneurs' Organization

It probably felt strange and disconcerting, perhaps with a tone of outrage, as in “I don’t believe things more if they’re repeated!”. Reading the second sentence did not inspire such a strong reaction. Your reaction to the third sentence was tame by comparison. It feeds into their fears, which is a very cognitively fluid part of our mind.

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If You Don’t Respect Your Customers You Won’t Be Successful

Both Sides of the Table

Who else is going to tell a VC if he got a bad reference from an entrepreneur or fellow VC? Who else can provide context if your portfolio isn’t growing as quickly as your peer group, if they believe you paid too high a price on a deal, if they question your due diligence in a given situation or whatever critique they might offer?