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Want to Know the Difference Between a CTO and a VP Engineering?

Both Sides of the Table

Because more technology people probably read startup blogs I’m guessing this post will come under more scrutiny. It’s what makes Google, Google and Facebook, Facebook. Or whether it’s a choice between using MySQL vs. Postgres. I have much experience in this domain. In summary.

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What the Past Can Tell Us About the Future of Social Networking

Both Sides of the Table

This blog post originally appeared in serialized form here on TechCrunch. Why did Twitter emerge despite Facebook’s dominance? Why did MySpace lose to Facebook & what can Twitter learn from this? Does Facebook have a permanent dominance of the future given their 500m users? cheap accessible digital hardware].

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21 Facebook ad examples (and why they work)

The Zapier Blog

I have a bad habit of screenshotting Facebook ads and sending them to friends completely unprompted. They don't ask for ad breakdowns, but I send them anyway. Chalk it up to occupational hazard: as a marketer and consumer of ads, I can't help but take note of ads that nail the hook, the message, and the execution.

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The Most Misunderstood Facts About Building a Business on YouTube

Both Sides of the Table

Any reader of this blog for a period of time will know that I’ve been long YouTube for years. The arguments from any detractors of building a business on YouTube are: The CPMs are too low (< $2 per thousand impressions for YouTube tonnage vs. $18-25 for many online media or $40+ for TV). Startup Lessons'

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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

I’m a big believer in product stability & performance before adding too many features. At the highest level you’ll obviously want to track how many customers your adding every month (and for some businesses that have hit scale this is measured on a daily basis). Only one guy in the room knew – their tech lead. Customer Acquisition.

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CRM automation guide

The Zapier Blog

Zapier is the most connected AI orchestration platform—integrating with thousands of apps from partners like Google, Salesforce, and Microsoft. CRM marketing automation vs. CRM sales automation Automate your CRM with Zapier Advanced tips for automating your CRM What is CRM automation? Learn more.

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How I Use Visualization to Drive Creativity

Both Sides of the Table

It’s why I always work hard to find images for my blog posts & why all of my keynote presentations are visual rather than bullet points with words. Adding structure to creativity is not an oxymoron. When I write a blog post I often see the words before I write them. How much power does Google have due to search?