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21 Facebook ad examples (and why they work)

The Zapier Blog

They typically highlight key features, benefits, or use cases, often with a quick demo or close-up visuals. Canva This video ad for Canva presentations shows how you can record yourself and add it to your deck with just a few clicks. Many blur the lines between formats, and that overlap is often what makes them work.

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How to Build an Online Presence for Your Small Business

American Entrepreneurship

Define Your Brand Identity Before creating any online profiles or websites, you should establish a clear brand identity. Brand voice and messaging How do you communicate with customers? Visual branding Your logo, color scheme, and overall design should be consistent across all platforms.

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14 TikTok marketing tips from successful accounts [2025]

The Zapier Blog

Instead of creating a social media strategy that drives users off the app and onto your website (which most platforms penalize brands for), TikTok lets brands upload their product catalog and tag products in their posts. Remember that hooks should also be visual. So let's dive in.

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A guide to email marketing automation: best practices and automated workflows

The Zapier Blog

Pro tip: Use Zapier Canvas —a free AI-powered diagramming tool—to map out processes and workflows from scratch. Set up reorder reminders or win-back campaigns that keep your brand top of mind and your customers engaged over time. Every industry benefits from email marketing. Your own customers need it. You need an automation strategy.

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Your guide to IT automation

The Zapier Blog

IT automation (or even IT process automation) solves for this by creating workflows that move information between these systems automatically. If you work in IT operations, the work you do is basically the backbone of your company. And when manual processes bog you down, it's even harder for you to focus on high-impact work. The result?

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The 8 best WordPress form plugins in 2025

The Zapier Blog

Since I started using WordPress almost a decade ago, I've used various plugins to create forms. For more details on our process, read the full rundown of how we select apps to feature on the Zapier blog. I signed up for each one, got to grips with its user interface, and created some forms.

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How I Use Visualization to Drive Creativity

Both Sides of the Table

The one that works best for me is visualization coupled with self talk. Visualization is so important to help yourself & others conceptualize ideas. It’s why I always work hard to find images for my blog posts & why all of my keynote presentations are visual rather than bullet points with words.