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B2B social management platform Oktopost raises $20M growth round with Expedition

TechCrunch

And with that, the opportunity to reach audiences and push messaging. More brand-oriented platforms such as Sprinkler, Sprout Social and Hootsuite have obviously risen in use, but so did traffic to Oktopost, a much more B2B-oriented proposition. With the pandemic forcing people online, social media use exploded, for obvious reasons.

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How to Make $100,000 from an Online Event

Entrepreneur's Handbook

Increased data collection: Online events offer greater opportunities for data collection , including attendee demographics, behavior, and preferences. This data can be used to improve future events and marketing efforts. Sell special networking opportunities. Generate Marketing Qualified Leads (MQLs) for your sales team.

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15 Business Leaders Share Their Experiences and Insights on Getting Through COVID-19

StartupNation

I’ve had the opportunity to help business owners strategize their plans using PR as a tool to help navigate through difficult times with clarity. What do you need to do to support them, so that they can continue working during uncertain times? Take proper measures to keep employees safe and offer support where you can.

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Wire grabs fresh funding for secure messaging tech that’s big with G7 governments

TechCrunch

Duric says the plan for the Series C is to accelerate Wire’s penetration and scale in markets “where we had a pretty good start” — such as in sectors like government and the military — as well as looking to expand its focus on regulated markets, like financial services.

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Making Failure Your Friend

Entrepreneurs' Organization

As an entrepreneur, it is jokingly said that we suffer from “shiny object syndrome,” where there’s always a great opportunity around the corner and everything is an optimistic path toward achieving the next million dollars. I was 10 years into my entrepreneurial journey, unemployed with zero savings and had no back-up plan to support me.

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Spryker raises $130M at a $500M+ valuation to provide B2Bs with agile e-commerce tools

TechCrunch

That market driver has now led to a significant growth round for a startup that is helping the larger of these businesses, including those targeting the B2B market, build out their digital sales operations with more agile, responsive e-commerce solutions. ” The roster includes Metro, Aldi Süd, Toyota and many others.

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten VC

Many tools designed for B2B marketing in general are also relevant to investors. On Deck focuses on connecting talent in transition with opportunities in the venture universe. These typically have a larger support ecosystem and greater assurance of long-term stability than the custom vendors. 8) Monitor .