Specificity: A weapon of mass effectiveness
A Smart Bear: Longform
JULY 12, 2025
source My single best advice about writingâ âwhether for marketing copy, blogging, a sales pitch, an investor pitch, or even humor, is: BE SPECIFIC All done, you can stop reading now. Swap generic words for specifics to make your text clear, powerful, engaging, and even funny. Because I have the power to decide when you stop reading?)
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