CRM automation guide
The Zapier Blog
JULY 7, 2025
A customer relationship management tool (or CRM) is a critical hub for sales and marketing teams—but it's not just a place to store contact details. When used effectively, your CRM becomes a central command center for tracking relationships, managing pipelines, and coordinating touchpoints across your entire customer journey. But here's the catch: most of that activity doesn't happen in your CRM.
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