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Technology Trends: 10 Areas of Innovation to Watch for 2012

This is going to be BIG.

What types of things might happen in 2012, as opposed to needing another 3-5 years to come to fruition. That aside, here are ten areas I think you'll see some interesting things happening in 2012. 2004 gave us widespread blogging and Meetups, and 2008 showed how the web could be a community organizing and fundraising tool.

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Exotel raises $40 million for its full-stack customer engagement platform

TechCrunch

Exotel, which counts Blume Ventures and IIFL Asset Management among its backers, has raised about $100 million in a mix of debt and equity rounds in the last 12 months. Indian ride-hailing giant Ola uses Exotel’s platform to send text messages to its customers. Others in the sector too got similar scares.

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Gust Blog - Thoughts on startups by investors that fund them

Gust

I used to think you could use convenience and common sense to predict markets. We think it’s a matter of products, but history shows us it takes more than just products and technology to create the sweeping changes. June 19th, 2012. June 17th, 2012. June 13th, 2012. June 10th, 2012.

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Quickly Unpacking Two Recent Acquisitions (of Cylance; of PlanGrid)

Haystack

Typically in M&A, all-cash offers are more common when the acquirer dwarfs the target in terms of market cap; otherwise, M&A usually involves stock in the mix, which leads us to believe Cylance wouldn’t have accepted anything but cash — which makes sense given the company was reportedly booking $130M/year with 3,500 customers.

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Revenue-Based Investing: A New Option for Founders who Care About Control

David Teten VC

A new wave of Revenue-Based Investors are emerging who are using creative investing structures with some of the upside of traditional VC, but some of the downside protection of debt. RBI structures have been used for many years in natural resource exploration, entertainment, real estate, and pharmaceuticals.

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Equalum lands new capital to help companies build data pipelines

TechCrunch

Army and led the product management team at Quest Software (which was acquired by Dell in 2012). mixes of on-premises and public cloud infrastructure). Eilon said it’s because the board “didn’t want to dilute themselves if not needed.” He also co-founded S.E.T.

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Good & Bad Advertising slogans (And How To Differentiate Between Them)

Feedough

From Disney to Bira , every brand use advertising slogans. Advertising slogans are brief and catchy phrases used by companies in marketing and advertising campaigns to draw their target audience’s attention to the advertised offering. California Milk Processor Board: “Got Milk?” ” (2012). Apple: “Think Different.”

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