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Specificity: A weapon of mass effectiveness

A Smart Bear: Longform

source My single best advice about writing⁠—whether for marketing copy, blogging, a sales pitch, an investor pitch, or even humor, is: BE SPECIFIC All done, you can stop reading now. © 2007-2025 Jason Cohen Swap generic words for specifics to make your text clear, powerful, engaging, and even funny. No Google tracking.

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What the Past Can Tell Us About the Future of Social Networking

Both Sides of the Table

This blog post originally appeared in serialized form here on TechCrunch. Suddenly we were all creating blogs on Blogger.com, Typepad & WordPress. We started uploading images of ourselves to our blogs. But the masses didn’t want to blog. In May 2007 there were fears that Google was becoming a monopoly.

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Why We Think B2B Crowdsourced Logistics Will Be a Big Hit

Both Sides of the Table

Six months ago Upfront Ventures announced its first Partner hire since 2007 – Greg Bettinelli. More importantly, he has just announced his first investment – he led a $7 million investment in Deliv – please read about it on Greg’s spiffy new blog. Startup Advice' I wrote about him here.

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Want to Insure Your Business for the Future? Focus on Your Customer Experience

Entrepreneurs' Organization

in 2007 during the collapse of the housing market, precisely because I believe change and chaos breed opportunity. We publish consistent updates on our business, provide a monthly real estate newsletter, and share customer service tips and advice with regular blog posts, videos and radio appearances. I started TitleSmart, Inc.

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Finding an Investor Who is in Love with You

Both Sides of the Table

His blog is even called SaaStr (a bit too close to Suster if you ask me ;-)). As I reflect upon the journey’s I’ve taken as a VC since 2007 I realize that the ones I was best at – and that I enjoyed the most – are ones that began by falling in love. Startup Advice' I fall in love with entrepreneurs.

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Why You Should Put Yourself Out There and Try New Products

Both Sides of the Table

In 2007 I started using Twitter and most of my friends & colleagues wondered why people would care what I ate for lunch. In 2008 I started VC blogging. I had blogged when I was an entrepreneur. Ironic to be self-centered while you’re trying to offer advice to others. In 2011 I started using Instagram.

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Business Advice From Female Entrepreneurs

Entrepreneurs' Organization

” Here are several pieces of advice for growing businesses from successful women entrepreneurs. million women-owned firms averaged only US$130,000 in receipts in 2007, the most recent year for which data was available. If we are unsure about the contract, then we will seek legal advice from our attorney,” she said.

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