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TechCrunch+ roundup: Tested TAM tips, no-code tech survey, writing crypto white papers

TechCrunch

I haven’t launched a successful startup, but I have helped write several pitch decks. Hire a writer and a lawyer before releasing a cryptocurrency white paper. Writing a white paper used to be an academic pursuit, but for crypto startups, these documents are drafted with investors in mind.

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Strategic Casting: How to Fish For Your Ideal Clients and Employees

Entrepreneurs' Organization

CEOs may resonate with a higher-end content strategy such as white papers, books, or even a branded podcast. These groups are easy to find and fairly inexpensive to join. Seriously, think about the differences as you create marketing plans that will help you get in front of the right audience.

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Daily Crunch: New Twitter Blue feature will reportedly squelch 50% of ads for paid members

TechCrunch

I’ve been among the group of TechCrunchers watching pitch after pitch at Y Combinator’s Demo Day. Since the average friends and family round is $23,000, “they’d need to secure the entire liquid wealth of six Black families,” according to a white paper by venture fund Fifth Star. Well, hello there! On with the news!

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TechCrunch+ roundup: YC Demo Day faves, thrift shop VCs, cybersecurity product challenges

TechCrunch

Since the average friends and family round is $23,000, “they’d need to secure the entire liquid wealth of six Black families” for parity, according to a white paper by venture fund Fifth Star.

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How To Size Your Marketing Budget For Funding

Gust

Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Pitch your story to newspaper journalists, radio, and television news reporters who cover your local area or industry. Use social media and Search Engine Marketing (SEM) to start.

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Qualified raises $95M to help Salesforce users with sales pipeline generation

TechCrunch

Lead generation is a critical cornerstone in the world of sales — in a seemingly infinite sea of potential customers, you need to know who wants to buy, or who might buy, what you are selling so that you can focus your pitches (and your time and energy) in a more focused way.

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Twig takes $35M to turn stuff you own into a way to pay

TechCrunch

In earlier decades, long before the Internet- and open banking-fuelled fintech boom, legacy banks would pitch to get a new crop of school leavers signed up by offering freebies — like bags, stationery, music or other offers. So that’s one potential wrinkle in Twig’s sustainability pitch.

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