frameworks incumbents SaaS 
Tomasz Tunguz
FEBRUARY 26, 2025
Contract Length Many SaaS startups launch with monthly pricing which encourages customers to try the product and engenders demand. At some point, most SaaS startups switch to annual contracts for three reasons. How about a 50 person SaaS company? Veblen Goods in SaaS Veblen goods defy traditional pricing theory.
Tomasz Tunguz
AUGUST 28, 2021
Should you price your SaaS per seat or per use? Madhavan provided an excellent framework for answering this question, in addition to a multitude of other insights. Sometimes, entering the market with a different pricing model disrupts incumbents. Competition. Michelin developed a much more durable tires.
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Entrepreneur's Handbook
MAY 23, 2023
As an early-stage founder, your ability to deliver value quickly is your most critical — and sometimes the only — competitive advantage over the incumbent competition. To address my own need to validate these opportunities, I built an internal framework to: Identify notable problems and challenges within an industry.
Andreessen Horowitz
MARCH 22, 2024
We’re in the very early days of genAI and until adoption curves and costs stabilize, there won’t be any tried-and-true pricing or packaging frameworks. Though best practices are still emerging, we hope these frameworks help you better navigate the pricing and packaging process for your new genAI feature.
TechCrunch
DECEMBER 2, 2021
Unlike CMOs who have all sorts of media optimization platforms, content creation tools and social listening software, and CTOs who have countless frameworks, repositories, CI and code-enhancement collaboration tools, CFOs still rely mostly on spreadsheets and ERPs – and in some companies even fax machines.”
TechCrunch
JULY 13, 2022
Kentico was the brainchild of Petr Palas, who saw an opportunity to build a content management system (CMS) for developers using Microsoft’s.NET framework. The incumbent solutions were designed for on-premise, monolithic architecture. region- or product-specific) content.
Tomasz Tunguz
JUNE 19, 2016
The same idea holds in SaaS. A new premium entrant might enter the market, changing the market dynamics, forcing incumbents to respond and change their 4Ps. There are many different factors to consider, but a framework like the 4Ps can help prioritize the discussion. And it’s price points top the market.
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