Sat.Feb 09, 2013 - Fri.Feb 15, 2013

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Excited that Brooklyn Bridge Ventures is an Investor in Editorially

This is going to be BIG.

Brooklyn Bridge Ventures became the largest investor in Editorially last fall and I couldn’t be more excited to finally be able to tell you about it. The round includes Lerer Ventures, who participated with the same level of support, Betaworks and a host of experienced angel investors from the design and creative community. When Cameron Koczon introduced me to the company, he said they had the “best starting web team he’s ever seen.

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Don’t Let Early Adopters Distract Your Market Focus

Gust

Image via Stock.xcng. For most new high-tech products, the first customers are always “early adopters.” The conventional wisdom is that early adopters are the ideal target for new products, to get business rolling. I see two pitfalls with any concerted focus on early adopters; first, the size of this group may not be as large as you think, and secondly, their feedback may lead you directly away from your real target market of mainstream customers.

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Beware of Ballers on a Budget

Both Sides of the Table

The other day I was at a Mercedes dealership. Unfortunately my wife was hit head on in December by a woman who lost control of her car. It was time to get a new car and my wife’s requirements were: The safest thing on the road. As many air bags as possible. I researched the pricing of the car at TrueCar – not because we’re an investor – but because it gives you complete price transparency over what other people in your area paid for a car.

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Incremental Innovation is Just As Powerful as Disruption

Tomasz Tunguz

Peter Thiel and Gary Kasparov wrote in the Financial Times about “Our dangerous illusion of tech progress”. The main point of the article is quoted below: [We are living in an era of] cautiousness far too satisfied with incremental improvements. Our ability to do basic things such as protect ourselves from earthquakes and hurricanes, to travel and to extend our lifespans is barely increasing [since the 1960s].

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Digitalization: 5 Tech Updates That Will Help You Survive The Recession & Thrive

Lack of digitalization decreases business competitiveness. To thrive, embracing modern solutions becomes essential. The approach to digitalization often aligns with a company's business model. This shift not only boosts productivity but also automates processes and improves security. The tech market offers a wealth of technologies tailored for management, planning, and forecasting, replacing outdated pen-and-paper methods.

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How will Facebook compete?

This is going to be BIG.

I recently stumbled upon a physical copy of the Economist that had the following chart: I found it so striking to see these companies all stacked up together, and was surprised that my first thought was “Who would want to be Facebook in this scenario?” In fact, I wondered, if you through Microsoft into this mix, with nearly $70B in cash (more than Facebook’s market cap), and a significant foothold in homes through Xbox, where you would place them?

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Build consensus.

Berkonomics

Surely you’ve been exposed to articles, courses and lectures about various styles of management, and how each is appropriate for some companies and for some levels of organization and at some times. For example, a consensus-building leader works well in that style until someone yells “fire!,” and the emergency requires a dictatorial style of management to act quickly, protecting lives.

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Building A Money Machine

Tomasz Tunguz

Successful startups are money machines: they ingest a dollar of investment and produce more than a dollar in revenue. There are three steps to build a money machine: Find or create a product many people will use. Convince customers to buy the product. Mechanize the two processes above, reducing costs and increasing profitability to finance growth. Startups repeat these three steps many times during their lifespans.

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Disclosure and Brain Pickings

This is going to be BIG.

Disclosure: I am friends with Maria Popova. Well, we're not great friends. Definitely Facebook friends--and occasionally we'll grab coffee have an in person chat. We should do more of those, since we work next door to each other. In full disclosure, maybe I'm writing this post so we could be better friends. I'm not sure. It seems like it could be a bias.

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Salesforce’s Disruptor Won’t Be A CRM Company

Tomasz Tunguz

For sales people, social proof is one of the most powerful forms of influence, as Robert Ciadini proved in his seminal book on the topic. It’s no secret that the best leads are referrals. Second best is the friend who is a customer in common: “Oh, Peter chose Salesforce for his CRM. Maybe I should consider them too.” Social proof confers the trust of a relationship to the salesperson improving close rates.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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There’s A 10x Hidden In That Tweet

Tomasz Tunguz

On a Saturday morning in August of 2006, Sergey Brin and a team of Googlers flew to Los Angeles to meet Tom Anderson and his MySpace team. By the next afternoon, the two founders shook hands on a three year $900M contract. About twelve months later, I found myself as the product manager for the team in Marrakesh, Google’s executive board room, reporting the state of affairs to Eric, Larry and Sergey.

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The Voice of the People is Data

Tomasz Tunguz

If you’re a Netflix subscriber, in all likelihood you’re a big fan of “House of Cards.” Netflix designed it that way. With the release of “House of Cards” Netflix began the Moneyball-era of content production. The majority of Netflix subscribers watch Kevin Spacey, political thrillers and David Fincher’s movies. Guess what? “House of Cards” has all three.