16 Changes to the Way Enterprises Are Building and Buying Generative AI
Andreessen Horowitz
MARCH 21, 2024
Generative AI took the consumer landscape by storm in 2023, reaching over a billion dollars of consumer spend 1 in record time. In 2024, we believe the revenue opportunity will be multiples larger in the enterprise. Last year, while consumers spent hours chatting with new AI companions or making images and videos with diffusion models, most enterprise engagement with genAI seemed limited to a handful of obvious use cases and shipping “GPT-wrapper” products as new SKUs.
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