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Plant-based cereal startup OffLimits pours $2.3M into new products

TechCrunch

There are a few startups in the space tackling the healthy side of cereal, but I wanted to take on the culture of breakfast.”. OffLimits uses whole ingredients, and its flavors are organic, vegan, gluten-free and lightly-sweetened with organic cane sugar. We want to appeal to counter-cultures in whatever sense that is.”.

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Retail risk management key to success

NZ Entrepreneur

Maintaining cash flow in a retail business will also likely require the strategic use of discounting at some stage, in a way that fits your business. We recommend user testing to make sure your website is easy and intuitive to use, and making it easy for online customers to make a choice. Great people.

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How To Succeed in Business. 8 Ways We Did It.

Smart Hustle Magazine

Do they have the same cultural fit as you? Most of you reading this know the value of content marketing , blogging and using video. But the value of using CONTENT in your marketing should not be ignored. Also the question of freelancer vs entrepreneur vs small business owner or a mix thereof! Are they stealing from you?

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Tom Brady’s buzzy celebrity NFT startup Autograph banks $170M from Silicon Valley’s top crypto investors

TechCrunch

Celebrity NFT drops have been a mixed bag since the crypto collectibles skyrocketed to popularity early last year. Crypto has generally been a tough place for discerning celebrities to make a dent or earn a buck without losing some of their cultural capital.

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Meme Mapping: Learn to Run Better Creative Tests by Reverse-Engineering Hollywood

Reforge

Then dive into how Hollywood uses memes to help people find the right movie to watch, to introduce you to the concept of memetics. Finally we’ll run through a step-by-step example of how to use Meme Mapping to get a more consistent return on investment from experimentation.

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An Early Investor's Postmortem of The Wing

This is going to be BIG.

Audrey Gelman was on the cover of Inc magazine, visibly pregnant. This drew the attention away from companies in the space that weren’t trying to be anything but what they are—cultures that employees have very low expectations of. Things looked more than great. The Wing imagined itself to be different and promoted itself to be.