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How and when to build marketing teams at deep tech companies

TechCrunch

To this end, marketers develop creative ways to gather lists of, and information on, key contacts at these potential partners. They also build sales collateral, such as demo videos, pitch decks and one-pagers, to more effectively reach and build long-term relationships with these prospects.

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Tracksuit raises $5M to make brand tracking more accessible

TechCrunch

The round, led by Blackbird, also included participation from Shasta Ventures, Icehouse Ventures, Ascential and brand consultant Mark Ritson. They’re focused “less on immediate conversion and more on building long-term growth through highly effective, creative marketing,” he said. ” “A common language.”

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These Y Combinator-backed startups are trying to build ‘ChatGPT for X’

TechCrunch

“I released Yuma as a prototype for fun in mid-December 2022, and was overwhelmed with demo requests,” Luccisano said. As a part of Google’s Creative Lab 5 (an experimental R&D group), they helped to launch apps like the AI Test Kitchen and the Pixel Buds Pro.

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5 Mistakes Derailing Startup Founders

StartupNation

As a consultant to many of the world’s most innovative global brands as well as motivated founders looking for a jump-start, it’s important to be able to know what steps along the way are absolutely necessary and which ones are nice to have. Hiring consultants in the wrong places.

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Unmuted founder Max van den Ingh on success beyond the metrics

TechCrunch

If necessary, we stick around in a consulting role. For instance, we recently helped a B2B SaaS platform increase demo requests by 350%. The process we were following was focused on optimizing every aspect of the demo request journey, from acquiring visitors to optimizing the demo page and more.

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Y Combinator-backed Poly uses AI to generate art assets

TechCrunch

Agarwal then started Polytopal, a “human-centered AI” consulting company that worked with brands like Spotify, Meta and Nestlé to develop various intelligent systems. million in venture capital toward Poly at Y Combinator’s demo day in September. Image Credits: Poly. ” Image Credits: Poly.

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Admitting that you have no idea what you're doing

This is going to be BIG.

Sure, they had a demo or a prototype or something, but investors know the product will change. This is part of the reason that automating minutiae, adopting rituals, and applying creativity only where it’s most valuable (e.g. Most entrepreneurs aren't qualified for their jobs--including about 100% of the first timers.