Betting Beyond the Bowl: Investing in Sweetgreen Was Always About More Than Salad
Revolution
NOVEMBER 18, 2021
an industry I deemed “ ripe for disruption ”?—?in But the company’s promise to the planet extends to sourcing, growing practices, transportation, and infrastructure. A First Mover Mindset: Sweetgreen had a digital-first approach early on in a sector that wasn’t quick to adopt tech innovations. So, what’s next for Sweetgreen?
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