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Today, AI agents for small businesses are transforming operations, improving efficiency, and enhancing customer experiences like never before. These agents can work independently or collaboratively with human users, performing customer service, marketing, finance, and operations management functions.
I started tracking how long it took me to edit an article on my own versus with help from AI. At Zapier, 89% of our team uses AI in their day-to-day work—writing code, tracking brand mentions across social platforms, analyzing customer sentiment —all in the name of working smarter. The difference?
Smith.ai’s high-touch, high-volume model meant they needed scalable, responsive systems to support both agent coaching and customer experience. If it passes, a Code by Zapier step runs a custom JavaScript snippet to analyze the call transcription for total silence. A red or yellow rating triggers an instant response.
It means connecting AI tools—like ChatGPT , Claude , or custom models —to the apps and systems your team already uses, so they can help you automate repetitive tasks, surface better insights, and move faster. This can be harmless in a first-draft brainstorm but risky in a customer-facing email or critical business decision.
I used to work at a children's shoe store, and we kept all our customer information on index cards (.yeah). So when a customer came into the store asking about their previous shoe size, naturally, we had lost their information and couldn't help them. But which one should you go with? user/month* Premium: $57.50/user/month*
Second, high-quality customer service. We’ve been impressed by the alacrity, communication skills, and high level of competence of the customer success team, who have to support a lot of custom functionality we’ve built. Salesforce : 19,700+ people with 30+ custom fields. Third, a modern backend. iPhone address book.
You’ve spent countless hours and resources winning over a new customer. But what if that customer leaves after a few months? Churn is when customers, for one reason or another, decide they’re done with your service or product. Well, every customer that walks away is a hit to your revenue. It feels great, right?
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It’s important to communicate price changes effectively — but only if they impact existing customers. If a price change only impacts new customers, just change the price and move on with life. Customers need to understand not just the ‘what’, but the ‘why’ behind your new pricing. That’s what I did (many times).
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As organizations we have become more open and I believe this is great for businesses and their customers. We spent time out in the marketplace talking with customers, looking at their solutions, comparing ourselves with our competition and then squirreling ourselves away in our offices designing our next set of features.
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