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CRM automation guide

The Zapier Blog

Zapier is the most connected AI orchestration platform—integrating with thousands of apps from partners like Google, Salesforce, and Microsoft. CRM marketing automation vs. CRM sales automation Automate your CRM with Zapier Advanced tips for automating your CRM What is CRM automation? Learn more.

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What is Zoho? And why does it have a zillion apps? 

The Zapier Blog

Zapier is the most connected AI orchestration platform—integrating with thousands of apps from partners like Google, Salesforce, and Microsoft. Related reading: The best free CRMs HubSpot vs. Zoho: Which CRM is best? Zendesk vs. Zoho Desk: Which ticket app is best? Pipedrive vs. Zoho: Which CRM is best? Learn more.

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What is a CRM? The beginner's guide to customer relationship management

The Zapier Blog

Zapier is the most connected AI orchestration platform—integrating with thousands of apps from partners like Google, Salesforce, and Microsoft. To give you an idea of how varied pricing can be—both in terms of pricing structures and actual cost—take a look at our comparison of HubSpot vs. Salesforce.

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A guide to email marketing automation: best practices and automated workflows

The Zapier Blog

Zapier is the most connected AI orchestration platform—integrating with thousands of apps from partners like Google, Salesforce, and Microsoft. Email marketing automation vs marketing automation Email marketing automation best practices Automate your email marketing with Zapier What is email marketing automation? Learn more.

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Enterprise automation: What it is and how to get started

The Zapier Blog

A sales team might live in HubSpot, while customer success runs in Zendesk. Maybe marketing has a few automation rules set up inside Salesforce , and IT has built some scripts, but there's no standard, secure way to scale automation across the company. The sheer sprawl of tools. But allow me to bring a few receipts.

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What is revenue forecasting? Models and software for smarter business

The Zapier Blog

Revenue forecasting vs. sales forecasting While they might sound like two sides of the same coin, revenue forecasting takes a slightly broader view than sales forecasting: it accounts for non-sales income like recurring subscriptions, interest, licensing fees, and other streams like research grants and tax rebates.

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Airtable vs. Google Sheets: Which is best? [2025]

The Zapier Blog

I spent a bunch of time in each of these apps, and here's how the Airtable vs. Google Sheets showdown went. An alternative: Zapier Tables Airtable vs. Google Sheets at a glance If you don't want to read a granular breakdown of how the two products compare, here's the gist.