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A guide to email marketing automation: best practices and automated workflows

The Zapier Blog

As soon as you hit that purchase button, you'll receive an email confirmation. That's email automation at its finest. But then let's say you receive a welcome email which offers you tips and resources on pet care. Those are all examples of email marketing. Probably a shipping update, too. Learn more.

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What is a CRM? The beginner's guide to customer relationship management

The Zapier Blog

Instead of treating each interaction like an isolated incident, you can pick up on recurring patterns in customer behavior, preferences, and needs, allowing you to personalize interactions beyond just using their first name in an email. What are the benefits of using a CRM? Let's go through the most significant advantages you can expect.

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How much do Instagram ads cost? 10 strategies to boost ROI in 2025

The Zapier Blog

For example, an enterprise B2B software lead might cost $100+, while a fashion click might be $0.10. Campaign objective: What you want people to do after seeing your ad dramatically affects what you pay. Awareness campaigns are cheapest because you're asking people to simply notice you exist.

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The 9 best CRM software for real estate agents in 2025

The Zapier Blog

Your CRM should seamlessly integrate with the tools you already use, such as your email, calendar, social media, and direct MLS/IDX feeds for up-to-date listing data. Real estate automation can save you significant time by handling routine tasks like follow-up emails and appointment scheduling. Sierra Interactive pricing: From $524.95/month

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Automated Marketing Systems That Last All Year

Entrepreneurs' Organization

These might include activities such as: Publishing blog articles more regularly. Emailing our customer list with more content and offers. Intensifying traffic generation campaigns. We had put an unsustainable campaign into motion, and around the middle of the year, it had “dried up.” Conducting learning events.

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B2B email marketing: Proven strategies and examples

The Zapier Blog

I'd been working in email marketing for quite a while before I took on my first B2B campaign. Of course, I knew that B2B campaigns needed to be handled differently than my usual consumer outreach, and I thought I'd made the necessary tweaks. Cycle length Buying something on your own doesn't take very long.

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50 Newsletter Ideas to Engage and Inspire Your Subscribers

Campaign Monitor

Email newsletters are a win-win, benefiting companies and consumers alike. Email newsletters give businesses a forum to send multiple messages to a captivated, qualified audience. One of the best parts about email newsletters? Here are 50 must-have ideas to spark your next email newsletter. Source: Really Good Emails.