TechCrunch
JULY 22, 2021
With the pandemic forcing people online, social media use exploded, for obvious reasons. More brand-oriented platforms such as Sprinkler, Sprout Social and Hootsuite have obviously risen in use, but so did traffic to Oktopost, a much more B2B-oriented proposition. Our focus is 100% on B2B organisations.
Revolution
APRIL 6, 2021
both its impacts on consumer behavior and its strong use case in B2B. As a result, they lack the ability to extract valuable engagement metrics, integrate content and data with their existing marketing / CRM technology stacks, or effectively atomize and recycle their content in a highly engaging manner across marketing channels.
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TechCrunch
NOVEMBER 3, 2021
Also since Apple banned the Facebook tracking pixel with iOS 14 in recent months, a lot of the paid social media advertising has become exorbitantly inefficient for most e-commerce companies.”. B2B marketing tactics that can help move the needle. Before incorporating, the company was a profitable project, according to Woo.
AsiaTechDaily
MARCH 29, 2022
. “We see a notable shift in the growing demands and servicing strategy in the B2B market with the rise of the digital economy,” stated Ruchi Kalra, Co-founder and Chief Executive Officer of Oxyzo.
Smart Hustle Magazine
NOVEMBER 2, 2021
By Suresh Dawmani, a Social Media Manager with Wishup. Digital marketing has an advantage over other marketing channels due to its ease in reaching out to specific audiences. It is also very effective in tracking ROI & advertising spending while offering flexibility in planning marketing campaigns. Short-form Videos.
TechCrunch
DECEMBER 23, 2021
As a B2B marketer, I’m much more interested in making customers part of a community and giving them a platform to share their success stories of which we play a part. Influencers have their time and place — we all saw the “Just Like That” Peloton ad and that was cool and will stay with us for a week, maybe a month.
StartupNation
OCTOBER 18, 2021
If your company is still having doubts about getting a content marketing automation tool, here are the statistics about content marketing and marketing automation that can help you arrive at a decision: A whole lot of marketers use content marketing. It’s one of the most effective strategies to grow your business.
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