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Listen Up! Why Revolution Ventures is Investing in Indianapolis-based Casted

Revolution

Casted leverages audio and video podcasting as the core of an innovative Amplified Marketing Platform enabling B2B enterprises to drive brand awareness, thought-leadership, sales lead generation, and customer engagement strategies. both its impacts on consumer behavior and its strong use case in B2B.

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Ofbusiness’ lending arm Oxyzo enters the unicorn club after a US$200 million fundraise

AsiaTechDaily

. “We see a notable shift in the growing demands and servicing strategy in the B2B market with the rise of the digital economy,” stated Ruchi Kalra, Co-founder and Chief Executive Officer of Oxyzo.

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10 growth marketing experts share their 2022 predictions and New Year’s resolutions

TechCrunch

” Our questions also addressed the future of influencer marketing, which automation tools they’re working with and recommending to clients and whether they’re continuing to invest in short-form videos. With the convergence of product-led growth strategies and the elimination of friction, it doesn’t have to be.

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Google’s Generative AI Updates Will Shatter Organic SEO and Marketing Pipeline

Entrepreneur's Handbook

Here’s what marketers can do instead to control their top-of-funnel. TLDR: Community Is The New Organic GTM Strategy. Credit: Hopin Marketers, Google just revealed substantial changes at Google I/O 2023. Historically, paid and organic traffic drive the top of the marketing funnel. Don’t wait on this.

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Venture capitalists eating our own dog food: Using technology and analytics to make better investments

David Teten VC

Many tools designed for B2B marketing in general are also relevant to investors. We’re using … TinyLetter for our “Content Newsletter” … and Buffer to schedule social media posts. Point Nine Capital uses Mention for media monitoring. Cobalt for General Partners helps GPs to optimize their fundraising strategy.

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten VC

Many tools designed for B2B marketing in general are also relevant to investors. We’re using … TinyLetter for our “Content Newsletter” … and Buffer to schedule social media posts. Point Nine Capital uses Mention for media monitoring. Cobalt for General Partners helps GPs to optimize their fundraising strategy.

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Top 20 Digital Marketing Trends You Can’t Ignore in 2021-2022

Smart Hustle Magazine

By Suresh Dawmani, a Social Media Manager with Wishup. Digital marketing has an advantage over other marketing channels due to its ease in reaching out to specific audiences. It is also very effective in tracking ROI & advertising spending while offering flexibility in planning marketing campaigns. Short-form Videos.

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