The Zapier Blog

APRIL 10, 2023

If you're a beginner learning the ropes or a veteran B2C marketer making the shift, trying to work with anything other than a purpose-built B2B email marketing strategy is a recipe for disaster. B2B email marketing is a tactic for promoting products or services to business-to-business customers.

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strategy education B2B marketing leadership 111

Entrepreneur's Handbook

APRIL 24, 2023

Increased data collection: Online events offer greater opportunities for data collection , including attendee demographics, behavior, and preferences. This data can be used to improve future events and marketing efforts. Another ticket pricing strategy is to price your tickets at approximately $10 per speaker.

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B2B marketing data collection mix-use strategy 86

StartupNation

DECEMBER 19, 2020

I’ve had the opportunity to help business owners strategize their plans using PR as a tool to help navigate through difficult times with clarity. In times of crisis, it’s imperative for startups to build a solid analytics strategy to understand how their businesses are functioning at a granular level. Go on the offensive.

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strategy opportunity social gaming advice 90

TechCrunch

FEBRUARY 17, 2022

We started thinking about an events CRM, but then the pandemic hit, and I saw an even bigger opportunity to build an end-to-end platform for companies to have this pipeline,” Soni told TechCrunch. As part of the investment, Sandhya Hegde, partner at Unusual Ventures, will join the board. Prior to coming to the U.S.

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mix-use B2B marketing VC ventures 77

TechCrunch

DECEMBER 17, 2020

Businesses today feel, more than ever, the imperative to have flexible e-commerce strategies in place, able to connect with would-be customers wherever they might be. It is a large market that is growing rapidly on the back of e-commerce growth,” said Muz Ashraf, a principal at TCV, to TechCrunch.

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mix-use incumbents B2B marketing strategy 76

TechCrunch

OCTOBER 8, 2021

We’re an evergreen fund, so as the startups we invest in grow, all returns are funneled back into the fund so we can invest in more founders (hence the philanthropic portion). First, they’re aligned with our mission and offering at-cost services to anyone we invest in. Consultant: Cultum.

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consulting startup education B2B marketing 94

StartupNation

NOVEMBER 12, 2020

If you’ve lost a few clients or opportunities due to COVID-19, you might lack confidence and assume that now isn’t the time for customer acquisition. Research shows that while opportunities may be harder to find, some potential prospects are thriving. Plan a “social selling” strategy. Why the optimism?

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