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Goalsetter raises $15 million to go B2B with children’s financial literacy app

TechCrunch

Goalsetter , a financial education platform for kiddos, has announced the close of a $15 million Series A financing round. After having children, and working for Nickelodeon, Discovery Education and ESPN, she realized there was a huge gap in the market when it comes to how we talk to kids about money. Goalsetter raises $3.9

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Which software consultants do startups love to work with?

TechCrunch

One of the greatest values is their focus on education. These include AI systems used for remote biometric identification, public infrastructure management, hiring and employment, creditworthiness assessment and education, as well as for various public-sector use cases, such as dispatching first responders.”.

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B2B email marketing: Proven strategies and examples

The Zapier Blog

I learned from my B2B blunder, and in an effort to save other marketers from similar mistakes, I've put together a guide to building a tailored B2B email marketing strategy. B2B email marketing is a tactic for promoting products or services to business-to-business customers.

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This early-stage marketing expert says ‘B2B SaaS is actually very, very cool now’

TechCrunch

British consultant Lucy Heskins knows firsthand how overwhelming that can be, which is why her services can both replace and complement early in-house marketing staff. Either way, it often involves educating the founders about the job to be done. Plus, B2B SaaS is actually very, very cool now.

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The Expanding Role of Marketing in SaaS Companies

Tomasz Tunguz

In traditional go-to-market models, marketing teams fill the very top part of the funnel. When a potential customer enters the consideration phase of the buyer journey, the marketing team transitions the lead to his sales account executive, who educates the customer from the consideration stage through purchase.

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15 Business Leaders Share Their Experiences and Insights on Getting Through COVID-19

StartupNation

Insights gained from an effective analytics strategy can not only save you resources and time, but also broaden your customer base, increase productivity, and put your employees at ease by showing that leadership is educated and responsive.”. Jen Laloup , CEO, Mobile Growth Association . Prioritize. Lesley Pyle , founder, HireMyMom.

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A user’s guide to TechCrunch Disrupt 2022

TechCrunch

Delivering Value & Driving Pipeline: How B2B Marketers Can Tackle Both , with LinkedIn. BF 200 Fast-Pitch Sessions — Education, HR and Future of Work. .: Breaking into the Healthcare Monolith: Strategies for Working with Payors and Providers, with InterSystems. 2:00 p.m. – 2:30 p.m. – 3:00 p.m. – 3:30 p.m. – 9:30 a.m. –