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Goalsetter raises $15 million to go B2B with children’s financial literacy app

TechCrunch

Goalsetter , a financial education platform for kiddos, has announced the close of a $15 million Series A financing round. After having children, and working for Nickelodeon, Discovery Education and ESPN, she realized there was a huge gap in the market when it comes to how we talk to kids about money. Goalsetter raises $3.9

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B2B email marketing: Proven strategies and examples

The Zapier Blog

I learned from my B2B blunder, and in an effort to save other marketers from similar mistakes, I've put together a guide to building a tailored B2B email marketing strategy. B2B email marketing is a tactic for promoting products or services to business-to-business customers.

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This early-stage marketing expert says ‘B2B SaaS is actually very, very cool now’

TechCrunch

British consultant Lucy Heskins knows firsthand how overwhelming that can be, which is why her services can both replace and complement early in-house marketing staff. Either way, it often involves educating the founders about the job to be done. Plus, B2B SaaS is actually very, very cool now.

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50 Newsletter Ideas to Engage and Inspire Your Subscribers

Campaign Monitor

Email can be a valuable distribution channel for B2B announcements in the same way as posting on job boards or Linkedin. . This is a great way to show continued value to your board, shareholders, and employees, especially if you send an email to your entire internal list. Events and webinars are marketers’ bread and butter.

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