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Archive.ai aims to free marketers from their monotonous workflows

TechCrunch

Its two initial products are Archive, a Shopify app that automatically detects, classifies and saves Instagram stories relating to a brand, and Archive Communities, which makes influencer marketing programmatic so that brands can more quickly scale their community-building efforts.

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Top 20 Digital Marketing Trends You Can’t Ignore in 2021-2022

Smart Hustle Magazine

By Suresh Dawmani, a Social Media Manager with Wishup. Digital marketing has an advantage over other marketing channels due to its ease in reaching out to specific audiences. It is also very effective in tracking ROI & advertising spending while offering flexibility in planning marketing campaigns. Short-form Videos.

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten VC

To learn more about this space, I suggest join an online community I co-founded, PEVCTech. . Many tools designed for B2B marketing in general are also relevant to investors. We’re using … TinyLetter for our “Content Newsletter” … and Buffer to schedule social media posts. The 11 Steps of Investing in Private Companies.

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50 Newsletter Ideas to Engage and Inspire Your Subscribers

Campaign Monitor

In addition to teasing a product release on social media, it’s important to build buzz on email. Most B2B marketers are hungry for citable, reputable statistics and data that they can use in their content. Every brand and business uses social media these days. Events and webinars are marketers’ bread and butter.

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Venture capitalists eating our own dog food: Using technology and analytics to make better investments

David Teten VC

To learn more about this space, I suggest join an online community I co-founded, PEVCTech. . Many tools designed for B2B marketing in general are also relevant to investors. We’re using … TinyLetter for our “Content Newsletter” … and Buffer to schedule social media posts. The 11 Steps of Investing in Private Companies.

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10 growth marketing experts share their 2022 predictions and New Year’s resolutions

TechCrunch

As a B2B marketer, I’m much more interested in making customers part of a community and giving them a platform to share their success stories of which we play a part. Influencers have their time and place — we all saw the “Just Like That” Peloton ad and that was cool and will stay with us for a week, maybe a month.

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Google’s Generative AI Updates Will Shatter Organic SEO and Marketing Pipeline

Entrepreneur's Handbook

Here’s what marketers can do instead to control their top-of-funnel. TLDR: Community Is The New Organic GTM Strategy. Credit: Hopin Marketers, Google just revealed substantial changes at Google I/O 2023. Historically, paid and organic traffic drive the top of the marketing funnel. Don’t wait on this.