Leading with Authenticity: How to Become and Remain an Authentic Brand
StartupNation
JUNE 22, 2021
A brand’s representation of reality begins with and grows under the leadership of a company’s founders, its CEO and its top executives. Here is what you need to know to make an authentic brand come to life: The value of leadership. Related: Expert Advice for the 4 Million People Who Launched a Business in 2020. Most aren’t.
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